In any given year, the number of agencies who win awards and earn accolades in the industry press totals about 500 to 600, give or take. These name brand shops paint a picture of an industry in transition (some would say decline). But, limited views provide limited information to base conclusions upon. Here's a conclusion not based on anything the name brand shops are doing: The agency business is highly dynamic. …
Perpetual Reinvention and Forward Movement—Cabell Harris & Co. Are WORKin On It
Cabell Harris and his agency, WORK Labs in Richmond, Virginia are industry famous. Deservedly so. Now in its 25th year of, WORK is a design-forward, five-person shop that operates from the ground floor of the Harris home. According to Richmond Biz Sense this is about to change. Harris said he is looking into possibly locating his company in a joint venture with some of his clients. In related news, WORK …
Advertising Royalty Vie For The Crown In Cannes
Two of the ad industry's most iconic leaders spoke from the stage in Cannes this week. According to The Guardian, Sir Martin Sorrell used his first public appearance since being forced to leave the advertising group WPP to criticise the board of his former company, dismiss suggestions that he paid for a sex worker on company expenses, and complain he was not treated fairly. Is anyone surprised that a …
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Do You Work With Someone Over 40 Who Has Wicked Tradigital Chops?
I recently offered up the term, "tradigital" in conversation with another ad pro. The person on the receiving end hadn't heard that one before. I smiled. Digital is a progression, an adjustment, a new opportunity. Digital is new media, but marketing is old as the hills. Thus, digital marketing requires a solid foundation in the ways of old, and a thorough understanding of today's playing field. How many people …
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#NSFW Self-Promo Video Morphs Into Hot Shit Agency Recruitment Vid
No one tells it like it is today. If someone dares to do so, they're at risk of being cast out by the meek and mild masses. Toronto-based independent Zulu Alpha Kilo could give a shit. The agency is looking to fill 14 new positions and they want all the prima fucking donnas ad school pissants to apply elsewhere. https://youtu.be/ucYbtG2xwNw Why make something this raw and this good? The video was …
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Epica Is An Award Show With A Marked Point of Difference
Too many award shows are back-slapping affairs where hungover creative directors drop a bean in a cup when they see a campaign they like. There's a much higher standard for the industry's output—the intended audience for the work. Did they bite or did they ignore? That's the ultimate test of any ad campaign. Having said that, there are a handful of award shows that are either so prestigious (Cannes, One Show, …
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