The I-75 Project is a public art installation from Norm Magnusson. "Are they real?" is a question viewers frequently ask, meaning "are they state-sponsored?" Magnusson loves this confusion and hopes to slip a message in while people are mulling it over. These markers are just the kind of public art he really enjoys: gently assertive and non-confrontational, firmly thought-provoking and pretty to look at and just a …
Creativity Might Be Random, But The Pursuit Of It Is Not
PORTLAND--Kell's Irish Pub, an historic spot in Old Town, is a cozy spot for today's Portland Ad Fed Luncheon with Professor Deb Morrison from University of Oregon's advertising program. Morrison's new book with co-author W. Glenn Griffin, The Creative Process Illustrated: How Advertising's Big Ideas Are Born, was published by How last month, and the good professor is here to discuss the new book in detail. As …
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Free Your Mind And The Banner Ad Will Follow
Mitch Spolan, Yahoo!'s Vice President of North American Field Sales, wants us to approach the digital ad space like the blank canvas that it is. He wants us to spatter paint on it, chew on it and maybe bleed on it. Presumably, because he'll be more able to sell our creative output when we really get into it and make not ads, not art. Writing on Business Insider, Spolan argues: Advertising content produced for the Web …
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Director Profile: Neil Krug
Photographer and director Neil Krug is promoting his new coffee table book, Pulp Art, and prints from the book with this commercial. PULP ART BOOK COMMERCIAL from Neil Krug on Vimeo. Krug has made music videos for Ladytron, Boards of Canada, Ratatat and others. He's also worked with Burton Snowboards. I'm curious where he'll go next. I can see where any number of art directors might want to bring the Krugian …
Where Have You Gone, Dick Wasserman?
I have a pretty extensive collection of advertising-related books, and the news that Jerry Della Femina's "From Those Wonderful Folks Who Gave You Pearl Harbor" is back in print jogged my memory a bit. One of the best books I've ever read, and one of the most useful, is a book from 1987 called "That's Our New Ad Campaign?" from Dick Wasserman, a copywriter for many agencies of yore. It's long out of print, but if you …
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More Advertising Needs To Smell Like Fun
I shudder to think of all the clients in all the meetings in all the agencies these days who are probably saying, "We need something like Old Spice. Give us something like that." Creating advertising that's simply fun and memorable? It's easier said than done. But why? These days, it's hard to sell clients on fun ideas. They want results, and they want them NOW. And times are tough. The economy is still sputtering, …
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