HP is urging Web developers to celebrate their creative potential through Mobile Expressionism, a new campaign from Seattle- and London-based Creature. The idea is to support the vision of developers as modern day artists, able to demonstrate their contributions to popular culture using mobile content. Creature commissioned several leading illustrators and artists to create nine bespoke pieces of original …
GE Used To Make Good Transistor Radios, Didn’t They?
This commercial just baffles me. If you watch too much CNN and MSNBC like I do, you can't miss it. The copy says we can all get "in step with" what GE's doing. So that naturally ties the whole spot together. What do you think of this million-dollar slice of ecomagination? …
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Create Great Print Ads And The Rest Will Follow. Maybe.
As a copywriter in an ad agency that does as much digital work as traditional, I'm acutely aware of the need for multi-faceted writing and ideas that work across media. But as an instructor at Portfolio Center, I'm faced with teaching beginning ad students the fundamentals of concepting and writing. And I find that if students can't concept a decent print ad, there's a good chance they'll struggle with the more …
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Surely, Ads Can Still Influence Popular Culture
When the news of Leslie Nielsen's death spread last week, it spread quickly. And pretty soon, everyone was sharing their favorite quotes from "Airplane" and "The Naked Gun." Will we ever see a time again when mass culture is shared so much? Can advertising, which has played its role in the culture, be a part of it? For most, advertising is disposable popular culture. But it can always be something more. We all want …
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The Holidays Are For Mishaps
Here's an amusing spot for Lexington Medical Center in West Columbia, SC. This one hits a little close to home. I actually fell through my parents' attic one time. They don't build 'em like they used to. …
The Mad Men Pushed Ping-Pong
I work in an office where we don't have lots of crazy creative things you'd find in some agencies. But we do have a ping-pong table. Seems that's a bit of a tradition, ginned up by old-school advertising in the post World War II era. Slate Magazine takes a closer look: How were thousands persuaded to transform their lives from the densely packed community of the urban setting into a private world of conformity and …
