Adpulp
Advertising News and Know-How
If you're a rock fan, I highly recommend you check out "Sound City," a new documentary about a legendary LA recording studio that was all analog. No one denies the power of our new digital tools to make great music, but in the movie we hear musicians lament the brilliant imperfections of old-school recording methods. Is it the same way for advertising? In a world where the first thing we do is jump on a …
Continue Reading about Can Analog Thinking Shake Up Our Digital World? →
Here’s the one and only question I’ve been pondering about last night’s Super Bowl TV spots: Why was I instantly smitten with the Dodge RAM “So God Made A Farmer” spot but thought the Jeep "Whole Again" soldier tribute spot was crass and exploitative? I'm speaking of my immediate, visceral reaction to both commercials, which I hadn't seen prior to the game. Perhaps it was the rhetorical power of …
Continue Reading about Super Bowl Spots: Jeep Versus Dodge RAM And My Dual Reaction →
Pride. Sloth. Envy. Wrath. Lust. Gluttony. Greed. What would advertising be without them? We all have those dirty, secretive thoughts we have during meetings or concepting sessions, or when we're alone at our desks. Now, creatives David Ma and Nick Hugh Schmidt are letting you confess. And then be judged. Enter yours at The Creative Confessional. Every confessional can be voted on, either to "absolve" or …
Continue Reading about Advertising Is Full Of Sinners. Now We Can Confess. →
I'm quite the admirer of George Carlin. No one dissected the modern English language so astutely the way he did. Particularly when it came to colloquialisms and phrases we all use. Writing for Talent Zoo, I've attempted to do this myself a few times over the years with the language of marketing and advertising: On Killer Books and Hard-Hitting Executions The Importance of Filtering Actionable Jargon Into …
Continue Reading about Marketing Buzzwords I’d Love To See Gone in 2013 →
This is another in a series of posts from Portlander Peter Levitan, a former ad agency principal and Baby Boomer with a new book out about Boomers "offing themselves" before they go broke. In the mid-90’s I left the security of Saatchi & Saatchi and joined Advance Publications to create and launch New Jersey Online, one of the first online newspapers. A year later we had site traffic equal to the New York …
Old advertising on barns is an acquired taste, but once acquired people can become passionate about an installment, as if the work in question is public art, not advertising for a product no longer available. Maybe it is art. It's certainly collectible, that part goes unchallenged. Such is the case in Cottage Grove, Oregon, where fans of barnvertising have attempted to save the “Dr. Pierce Barn,” …
Continue Reading about Unique Piece of Americana For Sale in Cottage Grove →
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