Leslie Picot-Zane, who runs a brand consultancy called "The Center For Emotional Marketing," explores that question in this week's Brandweek. This is worth a read. Here's a snippet: One of the classic agency arguments against product information is that it renders the advertising dull and lifeless and gets in the way of the movie they want to make. But a recent Advertising Research Foundation study of beer ads shows …
Will Clydesdales And Talking Chimps Look Good On HDTV?
Today's USA Today notes that nearly half the ads on this year's Super Bowl will be filmed in high-definition. But even with all the HD hype, there are still obstacles. Depending on the filming and post-production techniques, the ads can cost up to 15% more to produce. And in HD, flaws are also supersharp. "In high-def, you see every detail: every wrinkle, every pimple and every blemish," Portela says. Makeup artists …
Continue Reading about Will Clydesdales And Talking Chimps Look Good On HDTV? →
European Stylings
Ben Popken unearthed a treasure trove of branded European posters from early- to mid-century. Somehow, I can't imagine much of the work we see today holding up this well, or transforming itself into something someone somewhere might call art. …
Daddy Starbux Helps Struggling Artists In Their Midst
Lewis Lazare picked up on this Starbucks press release: As much as the coffee itself, the employees who serve it are what make the Starbucks experience unique. In an attempt to help customers better understand the real people who wear the Starbucks aprons, the company installed an elaborate multiscreen video wall at its 932 N. Rush store. The multiple screens will feature changing videos of local Starbucks baristas …
Continue Reading about Daddy Starbux Helps Struggling Artists In Their Midst →
Tom Messner’s Reading List
Tom Messner is a partner at Euro RSCG, and apparently he's got a lot of time on his hands. Writing in Adweek this week, he plans to spend the next 2 months "reading and possibly absorbing as many of the available marketing books as inhumanly possible." Here's his list, divided into the "Old Testament" and "New Testament" of marketing books: I'm sure Luke Sullivan would be depressed to think that "Hey Whipple, …
Durham Rockers Repeat As Champs
Adfreak reports Pants, the house band from McKinney + Silver won the Fluid Battle of Ad Bands III last night in NYC. “There’s no winning and losing in rock,” Alex Bogusky told us moments before the Crispin Porter + Bogusky band, Ironic Trucker Hat, took the stage at the Supper Club last night. And when you have competitors with names like The Shameless Haxx and The Happy Endings (to say nothing of the acts mentioned …
