They posted this over at The Consumerist today. If you haven't ever seen it, watch. It's spot-on. And not for sensitive ears, so keep the volume down if you're at work. …
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Louisiana: Come Home And Sweat
Watching the news this past week, I've been struck by a commercial for Louisiana's The Road Home program, which is encouraging displaced citizens to return. The spot features a fellow who's involved in rebuilding a house; he starts off seated on the home's front steps. Then, as he gets up and walks, one can't help but notice the sweat stains all over his shirt. It's a distracting sight, but actually, I'm glad the …
Candy Maker Dips Into Art History
To support the launch of M&M's Dark Chocolate Candies, the brand introduced its new ad campaign at New York City's famous Guggenheim Museum, with a print ad that interjects the "fun" of M&M's into an admittedly dark masterpiece, Edvard Munch's 'The Scream.' The ad features "Red," the iconic M&M's character, unexpectedly playing hopscotch in the background of the celebrated work of art -- bringing a bit of levity and …
Dude, You Tagged Your Wall
Pop culture gets absorbed by advertising everyday. Hardly a news flash. At any rate, I'm confident that Pop Cling's brand of adhesive art will be reworked by a brand for its own purposes in the near future. If I were Pop Cling I would want to work with that brand, but I'm not Pop Cling. This is Pop Cling: Pop Cling makes art. Kick-ass, adhesive-backed art. You peel it off the backer and stick the image on any smooth …
Sex For Money
According to The Syndey Morning Herald, the man in the bear suit just banked $200,000--ten times what a "normal" photog might earn--for a Lee Jeans campaign. Terry Richardson, known for "louche imagery that blurs the lines between photography and pornography," gets this kind of cash, because the competition is incredibly stiff in denim at the moment. Richard Bell, the marketing manager for Lee's parent, Icon …
Sex Sells…Condos?
The New York Times calls attention to some racy techniques to sell condos: The Developers Group, a sales and marketing firm, first departed from the tried and tame in January with an advertisement for the Hudson Condominiums near the Time Warner Center, which showed an image of the 20-story building accompanied by the statement: “You Know Where You Can Stick Your Bonus.” The firm’s partners, who are all younger than …
