Art of Advertising

Here's an interesting unofficial spot for the iPhone: It's made by a production company called "The Consultants." It's certainly more representative of real life in New York City than the other "diversity" oriented ads I've seen. According to MacRumors.com, this ad was the result of a Craigslist casting call. The casting call asked for "people of diverse ethnic backgrounds discussing different functions and …

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Seattle-based WONGDOODY has launched a new pro bono campaign for the Seattle International Film Festival (SIFF), the largest film festival in the United States. The agency is supporting the festival with one 30-second live-action TV spot, three animated movie bumpers, a microsite, extensive event signage, print ads, collateral and various forms of merchandise including apparel, mood rings and lunch boxes. This is …

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In today's New York Times, Stuart Elliot takes a look at the handful of campaigns that use the word "hello." Among other “Hello” ads are commercials for Target discount stores that change the Beatles song “Hello, Goodbye” into “Hello Goodbuy,” a campaign for the National Marine Manufacturers Association that urges consumers to “Discover boating” with a song featuring lyrics like “Hello, hello, how are you?” and the …

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Seeing the StrawberryFrog ad that has 3 paragraphs of body copy made me flash back to every client I ever had that would demand to see bullet points instead of sentences. And the Creative Circus student who presented me an ad with two paragraphs and dubbed it a "long copy" ad. So are people reading anymore? If the Harry Potter books are any indication, people still read. But as an industry, are we giving them …

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Over at American Copywriter Tug McTighe has a few rules to live by, or at least ponder. Collect all 7. Here's just one: 7. Don’t blame the creatives for not caring after round of revisions 13. Are you kidding? If your spouse asked you – no demanded – that you rearrange the living room furniture 13 times over the course of two days, stopping whatever else you were doing each and every time to do so because it “had to …

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Jed Gottlieb writing for the Boston Herald takes modern indie bands to task for selling out to the man. John Mellencamp’s career has basically been one long commercial for the American working man. So when Chevy ads featuring his song “Our Country” scrolled across TV screens every 2.3 seconds for months last fall, it seemed fitting. But when Of Montreal - a cultish dance-pop band with a penchant for singing about …

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