An article in Ad Age highlights some of the differences between men and women while shopping for electronics: This just in: Men and women shop differently. Shopping for a big-screen TV is an exciting process for men, who definitely find it easier than shopping for groceries or shoes. For women, it's stress-inducing and requires careful consideration and research. Men and women also had opposite shopping styles. Women …
Hey Whipple, Rest In Peace
From USA Today: Dick Wilson, the character actor and pitchman who for 21 years played an uptight grocer begging customers "Please, don't squeeze the Charmin," died Monday. He was 91. 21 years? Can you imagine any ad campaign being concepted today that would run for 21 years? Most of 'em these days are lucky to run for 21 weeks. …
Because God Really Wants A Bigger Logo
Okay, it's a really long story, but basically I'm working on an assignment for funeral service memorials. And one of the 'deliverables' is a prayer card in which customers can choose from one of a number of pre-determined prayers (i.e., The Lord's Prayer, An Irish Blessing, some poems, etc.). The problem is, most of these prayers won't fit on the prayer cards. So here was one of the AE's suggestions to the …
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The Sentiment Behind Sentimentality
Checking the comments section of Bob Garfield's column, it appears he ignited a shitstorm over his review of CVS's new TV commercial (also available at forallthewaysyoucare.com). Garfield doesn't mince words: You see a lot of bad ads if you watch long enough, but, really, how often it is that you see a TV commercial that makes you want to puke? And the comments run the gamut, like this one: It's obvious Bob's never …
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A Few Good Creative Men
I'm not sure who put this together, but it cracks me up: …
Motorola Shelves A Spot, Sort Of
Adweek takes a look at the agency/client tensions involved with bringing to life this Motorola spot, directed by French filmaker Michel Gondry. It was during editing that the creative differences became evident. While the agency wanted to keep Gondry's vision intact, the client wanted to streamline it and take out some of the more fanciful elements. After production had been completed in June, an agency meeting with …
