This installation is clearly art with a capital A, but it' also a splendid "ad" for its makers, Movable Type. [via Influx Insights] …
It’s A Crazy Christmas
This brings back memories of WOR, which was on my Atlanta cable system in the 80's. …
No News Is The News
Thanks to George Parker for finding this AOL News spot: Yes, it's funny. But it's also scary. This shit is considered 'news' now? …
Testing The Merits of Pretesting
Every month, Steve McKee of McKee Wallwork Cleveland writes a column in Businessweek that puts in simple terms what real CEOs and marketing folks ought to know about advertising. This month, he takes on testing: Think about how a focus group works—people are invited in, fed a meal, and paid an incentive to offer insights and opinions that the sponsoring marketer can use. The pressure is on to contribute something of …
Medical Device Advertising: It’s Stenterrific!
If you're sick and tired of pharmaceutical ads on TV, wait 'til you get a load of the next trend: marketing medical devices directly to consumers. From The New York Times: The Cypher television spot might be mystifyingly vague to viewers who have never heard of stents, which are implanted in blood vessels to prop them open after blockages have been cleared. Cypher was designed for the vital network of arteries that …
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Sometimes You’re Just Trying To Slip One Past The Client…
Like some bored copywriter did with this Spirit Airlines e-mail blast. I laughed. Anyone ever try to pull something like this on an unsuspecting client? …
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