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A Copycat Spot, Or A Copydog Spot. Still Cute As Hell.

So Agency Spy is claiming that the following Pedigree spot is derivative of a music video from a band called Vitalic: I like me some dogs. And slow-motion. So I like this spot. I suspect most dog lovers will, too. But like my Talent Zoo column says, we'll keep seeing similar ideas and techniques used more and more in advertising. The simpler a concept is, the easier it is to replicate -- or the likelier it is to be …

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Thirsting For Originality

I had barely finished writing my new Talent Zoo column about the uncanny similarities between Coke's Super Bowl spot and an Israeli Yotvata milk spot when another mini-furor erupted over some new Nationwide spots that remind people of the Dos Equis campaign. So what's going on here? Is it just too easy to rip-off ideas, or too easy for people to spot copycats on the Internet? What's the difference between being …

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Long Copy Lives For Rosetta Stone

I was flipping through Newsweek when an ad caught my eye just as I was turning the page: The ad below, for Rosetta Stone language instruction. Click on the ad to enlarge it. It's a long-copy ad. Hell, it's a direct-response long-copy ad, the kind most ad people turn up their noses at. And it's as well-written as anything I've seen in years. Vivid language. Bite-sized, punchy sentences and paragraphs laced with …

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Onitsuka Tiger Is “Made of Japan”

For the fourth year in a row Amsterdam Worldwide has fused the eclectic and ancient traditions of Japanese art and contemporary culture to ignite fashion brand Onitsuka Tiger. This year's centrepiece of the brand's "Made of Japan" campaign is a totem to traditional Japanese Tansu furniture-making: a one and a half-metre long bespoke wooden cabinet - built in the shape of a sneaker. Amsterdam Worldwide commissioned …

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In The Hands Of A Good Writer, Adlandia Can Be A Fascinating Place

Ad Age is running an edited excerpt from Adland by former Y&R creative director, James P. Othmer. As you surely know, there are more books on advertising available than any rational human being has time for. But I must say, this one looks good. Here's Othmer on why he chose to write a book on advertising, following the success of his novel, The Futurist: While doing press for my novel, a funny thing happened. While …

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Multi-Media Art Installation Or Job Tracker? Both.

It takes vision to see beauty in data typically reserved for a spreadsheet. The technologists in the employ of Crispin Porter & Bogusky have vision. Vision to create interest in what might otherwise be nothing more than mundane housekeeping for the agency. Director of Integrated Production, Dave Rolfe, explains why his team is projecting a real time inventory of all active jobs: ProjectTicker can be filtered by job …

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