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Editor's Note: The following article was written and kindly provided by Mark Tungate of Epica Press Club. Havas Group may have just cracked the production challenge of the multi-platform digital era. In partnership with Wellcom Worldwide, the holding company has created a world-spanning creative production network called Havas Studios. The operation is headed by Paul Ward, formerly group chief operations …
Continue Reading about Havas Studios Is A New Kind of Content Producer for Brands →
Rishad Tobaccowala is the singular voice rising above all others, for me, and for many others working to make better communications and stronger and more meaningful bonds with customers. Rishad is a Senior Advisor to Publicis Groupe, a holding company with 80,000 people. He also freely shares his insights with anyone who wants to subscribe to his Substack newsletter, The Future Does Not Fit in the Containers …
Continue Reading about One Man with Exceptional Vision Can Help Many Others See →
In this special edition of AdChatter, we introduce London-based brand strategist, Toby Donaldson to listeners, plus we feature a special guest, Silicon Valley entrepreneur Santi Bibiloni. Santi founded an eCommerce agency in Argentina when he was just 22 years old. The agency grew to be one of Argentina's fastest-growing companies. Today, Santi is the founder and CEO of COR, a next-generation solution for …
Continue Reading about Ad Chatter, Season 2, Episode 6 with featured guest Santi Bibiloni of COR →
In this fun, informative, and optimistic episode of Ad Chatter, Dan Goldgeier speaks with featured guest, Deborah Morrison, Ph.D. Morrison is the Carolyn Silva Chambers Distinguished Professor of Advertising at the University of Oregon. She’s also hard at work finishing her new book, Brave Work in the Age of Climate Change. Her book takes one of the big topics of our day. Advertising is a business that promotes …
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For far too many years, ad people have been degraded, muscled by the data freaks, and minimized by consultants and in-house agencies. The Adverati went from being the brains of the marketing operation to the hands. And it cost the industry dearly. Therefore, I am glad to see this article on Campaign US that highlights the need for and value of strategic thinking that builds businesses. Two-thirds (64%) of indie …
Continue Reading about Indie Agencies with Strong Strategic Offerings Win, and Win Again →
There are a few people working in the agency business who truly love the new business game. The hot pursuit. The pressure that creates diamonds, and eventually, the thrill of victory. But none among us wants to experience the agony of defeat. Nevertheless, we all do. It's part of life and part of business life too. When I was intently viewing MasterClass lessons from Jeff Goodby and Rich Silverstein last week, I …
Continue Reading about It’s Time for New Routes Up the Agency New Business Mountain →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
