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War in Ukraine Leads Western Firms to Close the Door on Russia

Horrible news and painful images are pouring out of Ukraine every day now, as the European country of more than 40M people struggles to survive and repel Russia's lethal invasion. The images and news from inside Russia are also disturbing as the Kremlin is viciously attacking anti-war protestors, closing media outlets, and tightening its grip before it loses its grip completely. Everyone loses in war. Here's …

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CPB Falls On Hard Times, Iconic Agency Down to Just 40 Employees

The ad agency business is a fickle beast. A rollercoaster of highs and lows. It's also one of the few places that creative mavericks and outcasts can make a name for themselves and millions of dollars too. Alex Bogusky, for example. He rode his skateboard into the Miami offices of Crispin Porter and soon ascended to creative director at the then regional shop. Bogusky went on to rule the ad world and his agency with …

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Bias Against People Over 50 Is the Work of Feeble-Minded Novices

Divisiveness is a fact of life in America today. Sadly, too many brands and their agency partners see an opportunity in it. When you make fun of one group, it excites another group and moves them to action. That's the idea and it's not wrong. What's wrong is using fear, judgment, and other wedge issues to sell. Ken Dychtwald is a nationally recognized expert on aging and ageism. In a new article for AARP, he …

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Are You Helping Your Clients Reach Digital Marketing Maturity?

Think with Google is a new YouTube series that seeks to educate and inspire the next generation of marketers, advertisers, and creatives with tutorials from experts in privacy, digital transformation, and AI to name a few. https://youtu.be/Ad86QPvnqkI In related news, the 2021 Forrester Digital Marketing Maturity survey, conducted on behalf of Google, found that nearly three-quarters of survey participants said …

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Does Your Agency Have An Effective Prospecting Brand?

"You don't have time to tell a story at the top of the funnel." -Lee McKnight, Jr. Lee McNight, Jr. is VP of Sales at RSW/US. RSW works with small and mid-sized agencies to help them drive new business. McKnight thinks that agency principals are bad at new business. "What I’ve always found fascinating is how good ad agencies are at the client work they do, and how terrible they typically are at doing it for …

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How To Stop Boring People and Make Your Presentations Sing

When you have an important presentation deck to make—and present—do you want to say all there is to know and impress the viewers with the depth of your research and knowledge on the subject? In your desire to make a good showing, did you weigh your deck down with text and graphs and lopsided thinking made to look legit? There is a much better way and there always has been. It's not about the deck, it's about …

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Media and Marketing Workers Enlist the Help of Labor Unions

Do unions and does unionization stand a chance of being adopted in the world of advertising, marketing, and media companies? "Unlikely," is my instant gut-level response. But before the idea is rejected outright by me or by you, let's spend a few minutes imagining a future where employees have much stronger footing and greater standing in their thought-worker-led workplaces. Restless Bodies, Active Minds Ernie …

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David Droga Named New CEO of Accenture Interactive

David Droga has been promoted. Accenture PLC is naming David Droga as chief executive officer and creative chairman of Accenture Interactive. In his new global role, Droga will be charged with delivering creative excellence to accelerate results that sustain business growth. During the last fiscal year, Accenture Interactive grew to $10.6 billion in revenue. Droga, 53, will succeed Brian Whipple, who has led …

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