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Advertising News and Know-How
In this on-camera interview, CNBC’s Tania Bryer asks David Droga, founder of Droga5, CEO of Accenture Song, and the most awarded person in Cannes Lion history, what his secret ingredient is. Droga replies, "Not piss a lot of people off...No, I don't know, I've always been restless and curious. I've been lucky that I've worked around the world in different markets, which gave me immense opportunities to work with …
Continue Reading about David Droga Is Always Making, Shaping, and Creating →
The advertising agency business has been in one bind or another ever since the dawn of digital. Digital shook the industry to its core, and the reverberations are still being felt from top to bottom. The list of problems is long, but one problem we don't spend enough time discussing is the problem of not knowing who or what we are, any longer. It's a confusion that I find perplexing. May I point you to an …
Discriminating against people due to their age is a pox upon advertising and media houses. It's bad business, and another bad business practice is the last thing that these industries need, right now. Ageism is also a particularly perplexing issue emanating from professional workers who truly ought to know better. Given that everyone who is alive is aging, it's just a matter of time before it's your turn. The …
Continue Reading about What ChatGPT “Thinks” About Ageism in Advertising and Media →
The truly odd thing about ageism is how every single living creature on this planet is aging. We're all aging right now, as we do each and every moment of our lives. Ultimately, this means our bias against aging people is discrimination against the self, and that ageism is a brutal form of self-hatred. As we know, ageism is also bad for business. This new 45-minute documentary film, directed by Scott Haper, …
Continue Reading about Bias Against Aging People, Like All Bias, Is Idiotic and Unproductive →
The Kansas City Chiefs play the Philadelphia Eagles this Sunday in Super Bowl LVII. The program's commercials, which cost $7M for 30 seconds of airtime during the game, already overrunneth. So, let's indulge in a great American pastime and take a look at some early releases ahead of Sunday's game. Door …
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The current and future state of the ad agency business is the subject of a new documentary film from Togetherr, Kill your Darlings. The film is narrated by Anouk Jans, a Creative Director from Germany who is looking for answers, positive change, and a brighter future for herself and everyone that loves the business of creativity. Her quest leads her to seek meetings with industry luminaries like Anselmo Ramos, Greg …
Continue Reading about New Film Asks the Right Questions about the Agency Business →
"When your Daemon is in charge, do not try to think consciously. Drift, wait, and obey." -Rudyard Kipling It's Thursday and I'd like to throw it way back to ancient Greece and Rome and look at how ancient wisdom can guide us today. According to Elizabeth Gilbert, author of Eat, Pray, Love, the ancient Greeks and ancient Romans did not believe that creativity came from human beings. They believed that creativity …
Continue Reading about Drift, Wait and Obey—It Worked for Kipling, It Can Work for You →
Like so many businesses, the agency business is a talent business from top to bottom. Nothing good happens without extraordinary efforts made by dedicated, gifted people working as one. Agency heads used to say the agency's "best assets," a.k.a. the talent, walk out the door and go down the elevator each evening. Of course, these commuters almost always returned in the morning. Today, with our newfound and …
Continue Reading about “Owning A Large Portion of the Best Talent” Is Pre-COVID Thinking →
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