Predicting the future of advertising is a vacuous exercise, but one that the business press consistently puts forward because people are concerned about the jobs they have today, and the jobs they may or may not have tomorrow. There's no question that the agency business fighting through a period of radical change to the business model. Last year, I interviewed Joe Olsen, CEO of Rova. He said, “Agencies …
Mark Read’s “Read” On the State of Advertising Today
The Adverati are once again gathered in Cannes for the annual ego festival. The business press is also in place, in case anything important happens. If nothing important happens, the press will fall back on what someone said. https://youtu.be/gdVh_HRcvZ0 According to Reuters, Mark Read, Co-Chief Operating Officer of WPP, and the holding company's former digital boss, said some things. The world’s biggest …
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There’s A New Aggregator of Boutique Agencies in Town
What if small agencies with amazing talent combined forces under one umbrella? Might that improve creative output at scale? According to The Wall Street Journal, Plan A, a new advertising-holding company based in New York City will bring together a wide range of creative boutiques. MT Carney, the founder of ad firm Untitled Worldwide, and Andrew Essex, the former CEO of Tribeca Film Festival and Droga5, are …
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Talent Is Talent, But Senior Creative Talent Is A Precious Human Resource
For clients who have it all figured out, I suggest working with a junior creative team. The client will dictate his or her desires, and the creatives on the account will do their best to please while spinning their wheels and costing the client more in the long run than the more experienced team. So, why are agencies and clients slow to hire senior creative people? You'd think that the most experienced people, as …
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Greetings From The Client Side
There was a time when ad agencies were cool and clients were boring and that was all there was too it. Well, in case you haven’t been inside an ad agency for a while (or you sit in one of the few offices left in North America with a door on it), things today are different. In many cases, even the complete opposite, as agency life continues to get weird and more clients take things in-house. I’ll leave it to …
The Wider the Pay Gap, The Less Respect the Men In Charge Have
Women in advertising are fighting for fairness. Did you know that 70% of young female creatives say they have never worked with a female creative director or executive creative director? With so few mentors within the business, young female creatives don’t receive the right skills, advice or tools to help them succeed. Nicola Kemp, the trends editor at Campaign is advocating for unmasking the ugly truths …
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