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How and Where Do You Learn the Art and Science of Advertising?

Advertising is omnipresent; yet, most people, especially on the receiving end of advertising, have little concept of who and what's behind it, and no idea how it gets made. There are a handful of schools that endeavor to teach advertising, but most practitioners learn on the job. Because there are thousands of agencies, each with their own take on the business and how to raise the creative bar for clients, there …

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Small Teams Generate Big Ideas

In any given year, the number of agencies who win awards and earn accolades in the industry press totals about 500 to 600, give or take. These name brand shops paint a picture of an industry in transition (some would say decline). But, limited views provide limited information to base conclusions upon. Here's a conclusion not based on anything the name brand shops are doing: The agency business is highly dynamic. …

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Will Turf Wars and Posturing Ever End?

Agencies, like any business that make things and/or produces intellectual property, are protective of their turf. It's natural to adopt a defensive posture, but is it healthy? Chris Wallrapp, president of Hill Holliday, wrote a powerful piece for Media Post's Agency Daily, in which he calls upon agency workers to adopt new practices and better habits. Agencies will only survive and thrive if we eagerly — …

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The Week In Advertising

The agency business is a fertile place for creative people. That's the dream. For the dream to be a reality, the agencies where creative people work must be viable businesses. Once upon a time, agencies added 15% to their clients' media buys and called it good, but those days are long gone. Today, it's all about billing for time. There are innovators seeking better revenue models, but right now, 9.9 of every 10 …

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We Can Eliminate Bad Advertising, But It Will Cost Many People Their Jobs

Clients the world over are preparing to throw more money at their communications problems. According to 1,000 marketing chiefs surveyed in 10 countries by the Dentsu Aegis Network, fifty-four percent expect to spend more on digital platforms in the next two to three years. It's hard to say if this is good news or not. Many of their expenditures will most likely be wasted on bad planning and even worse …

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Perpetual Reinvention and Forward Movement—Cabell Harris & Co. Are WORKin On It

Cabell Harris and his agency, WORK Labs in Richmond, Virginia are industry famous. Deservedly so. Now in its 25th year of, WORK is a design-forward, five-person shop that operates from the ground floor of the Harris home. According to Richmond Biz Sense this is about to change. Harris said he is looking into possibly locating his company in a joint venture with some of his clients. In related news, WORK …

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