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Catching Up with Bart Cleveland: Art Director, Mentor and Entrepreneur

Bart Cleveland has a lot of energy and much to teach today's up and coming advertising professionals. An art director by trade, he has been a partner in three successful ad agencies—Cleveland Clark, and Sawyer Riley Compton, both in Atlanta; and McKee Wallwork Cleveland in Albuquerque. Today, Cleveland is the founder of Job Propulsion Lab (JPL) in Austin, Texas, which is an innovative and customized training …

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Which Ad Business Are You Working In?

Concepts. Marker comps. Internal creative reviews... Do any of these time-honored practices ring a bell? Once upon a time, art directors and copywriters spent days, even weeks, tossing ideas around, or batting them back and forth as the case may be. It may have looked as if they were playing Foosball and lounging on couches all day, and technically they were doing that, but by doing that they managed to …

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Resist (The Ad Industry’s Ageist, Sexist and Racist Behaviors) Harder

I remember loving this Coca-Cola commercial when I was a kid. https://youtu.be/C2406n8_rUw I just admitted that I am old, at least by advertising industry standards. How do you know when you are over the hill? Will you receive a text with a decoded message? Will a colleague or family member take you aside and kindly point out just how many opportunities keep passing you by? Isms and Schisms Ageism is …

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Everyone Wants Better Work; Not Everyone Knows What It Takes To Make It

How many times have you heard that it's all about the work? It's all about the work. It's all about the work. It's all about the work. It's all about the work. It's all about the work. It's all about the work. I am curious. Is your success in advertising really all about the work? For most people, it's also about being easy to work with, among other tangibles, like your gender, race and age. Getting to the …

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WPP Lets Thousands of People Go; Calls Itself A Creative Transformation Company

Advertising is a tough business that seems to get tougher by the day. One day you're on top, enjoying long lunches and VIP invites to the best parties in Cannes. Then a new day dawns and you're out the door just like that, left to wonder what happened and what's next. Derek Thompson of The Atlantic argues that "the future of the advertising business is being moved to technology companies managing ad networks and …

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From Brighton Beach to Madison Avenue Lets The CPA Have His Say

Perhaps the biggest legacy of the TV show “Mad Men” was how it prodded numerous ad industry veterans to write their memoirs and tell their tales of a business that’s changed immensely over the decades. But if you’re thinking, “When is the accountant going to write his book,” here you go: David C. Wiener’s From Brighton Beach to Madison Avenue: The Real Business of Advertising is what you’ve been waiting for. …

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