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Advertising News and Know-How
Jared Belsky is an optimist. He's also president of digital agency 360i. Belsky recently wrote an op-ed for Ad Age, in which laments the prevalence of negativity in and around the ad business, while making several points in the ad industry's favor. This industry has things to work on, but by letting this negative narrative define us, we're admitting defeat, allowing some of our best and brightest …
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Doyle Dane Bernbach, also known as DDB, is a creative stalwart. The agency was started in New York City in 1949 by Ned Doyle, Maxwell Dane, and William Bernbach, who acted as president. Bernbach and Doyle had worked together at Grey Advertising during the mid-1940s; Dane had been running his own small advertising firm. It goes without saying, but I will say it for emphasis. DDB is old school in the best of ways, …
No matter how high you reach in your career, you're never done paying dues and the more dues you pay, the more you begin to realize just how true this time-honored maxim is. WONGDOODY Creative Director Jennie Moore, like most successful people in business, paid plenty of dues along the way to the corner office, and she's grateful for the position she's in today. She's also brave, as her new piece in Campaign US …
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Once upon a time in Adland there was a line that acted like a velvet rope. The line separated above-the-line, TV-centric agencies from the dullards who toiled below-the-line, producing pedestrian point-of-purchase displays and other necessary but unsexy collateral. Then digital blew the whole row of agency houses down. Today, there's no line. Only the lingering blur. Nevertheless, some TV ad makers still believe …
Do you need help getting motivated to show up for work each Monday? Lucky for you, the Internet is the world's greatest gathering of self-made self-help gurus, and there are thousands working the #LoveYourMonday meme. Should you need an update on why companies are promoting Monday, Erin Griffith, a reporter in the San Francisco bureau of The New York Times recently welcomed her readers to hustle …
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Cindy Gallop continues to wallop the industry with painfully necessary truisms. In a recent interview she said: Q. What is the biggest mistake companies – brands or the industry – are making in their attitude to age today?A. They don’t understand that experience and expertise are incredibly time and cost-efficient, and that they could be making huge amounts more money by hiring, promoting, valuing and retaining …
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