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Rob Reilly Learns the Importance of Humility…You Could Be Next

Adland, like so much of corporate America, is a place where egotists go to gain control. Many of us have worked for royal pains in the ass, and some of us have been the royal pain. This is why I appreciate Rob Reilly's recent confession and recommend this talk for all people who manage creative teams. The global creative chairman for McCann Worldgroup calls himself a "recovered asshole" in this Ad Age podcast. …

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Let Your Inner Freddie Kruger Out

Ernie Schenck, legendary copywriter/creative director and Communications Arts columnist, is not scared. And that's the problem. How many dangerous ads have you seen lately? How many dangerous ideas? The kind of ideas that dare CMOs to open the door and let them in. The kind that could just as easily bite a client’s head off as they could make her look like a genius. I don’t see that kind of creative anymore. Scary …

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The Smaller and More Focused the Agency, the More Responsive and Reliable

Ad people love to gaze into crystal balls. You might say it's an occupational hazard. Dave Morgan, CEO of Simulmedia, believes that small and mid-sized regional independents are reasserting themselves. He claims, "Many are no longer just winning business with regional accounts, but are winning big engagements with big marketers, proving that “scale” as preached for the past decades can now be delivered (and …

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Just Google It: 7 Questions Every CMO Wants To Know

Google-owned YouTube is a wasteland, but like all wastelands, when you brush aside the layers of dirt and debris, you're in the position to discover a gem or two. The video that follows may not meet gem status, but it is a find worth noting here. Tara Walpert Levy is VP of Agency and Brand Solutions at Google. She's the kind of powerful client who can make or break an agency. Therefore, ad execs who want to learn …

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Traffic Managers Love Processes That Keep The Flow Alive

Editor’s note: The following article was generously provided to Adpulp.com by Epica Press Club. They may not have the starry status of the creative folk you see on juries or on stage at advertising festivals, but without heads of traffic and the managers who work for them, large organizations would malfunction. As their title suggests, traffic managers ensure the smooth running of the operation. We …

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Droga5 Powers Up; Rest of Ad World Remains Envious

Inquiring minds want to know...why did David Droga agree to sell his creative powerhouse, Droga5, to Accenture? “You can have the best advertising out there, but if the e-commerce is not good or the relationship with the customer and the experience isn’t great, then that’s irrelevant,” Mr. Droga said. That's advanced thinking, especially for an ad man. Advertising has to fit into a larger ecosystem of brand …

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