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Talented Writers Don’t Need The Ad Biz, The Ad Biz Needs Talented Writers

Richard Huntington is chairman and chief strategy officer at Saatchi & Saatchi. He also one of my favorite advertising thinkers. Here's what he's thinking now, care of Campaign: It’s the quality of our stories that matters. Stories that resonate because they come from real people and speak to real people and not from the faked world of adland cliché that pollutes most of the work we make. The endless parade …

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Talent Matters: Agency Layoffs, Repeat Resignations, and Recruitment Hurdles

Layoffs. There's a word you don't want to hear at the start of a new year. Nevertheless, business realities creep in and staff reductions are often the result. WPP's Ogilvy just laid off 80 employees across nine offices, amounting to 3.7 percent of its U.S. staff. Ogilvy's chief creative officer Leslie Sims was one of the 80 people let go. In an internal memo obtained by Ad Age, Ogilvy's Worldwide CEO, John …

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Respect for the Ad Industry Starts At Home, But It Doesn’t End There

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” -John Wanamaker R-E-S-P-E-C-T—it does not come easy for people working in advertising. It never has.   In an examination of one of the most intense pressures on agencies, Campaign examines the pitch process today. It's not a pretty picture. Matt Weiss, president, strategic growth at Huge, says: "We will be …

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What’s Your “Truth Well Told”?

Quick. In a sentence tell me what your agency is all about. Come on, we don't have all day. Ad People Can't Seem To Sum Themselves Up Darren Woolley is the founder and global chief executive of TrintityP3, an independent global marketing management consulting company. Q. A what? A. He's a consultant. Over the past two decades, I have seen more than a thousand agency credentials presentations, either …

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Marketing Philistines Are Everywhere. Don’t Be A Marketing Philistine.

"Training in marketing makes marketers better. It’s the way we all improve and ultimately move the discipline of marketing forward" -Mark Ritson Mark Ritson is a Marketing Week columnist, consultant and adjunct professor at Melbourne Business School. Last year, he wrote about marketing philistinism. I didn't see the article then, but I see it now. To be a philistine today means to be ignorant and lacking in …

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The Need for Better Brand Storytelling Is Helping To Fuel the Growth of PR Agencies

There used to be a series of dividing lines that kept agencies in their lane. In the most simplistic terms, above-the-line agencies were separated from below-the-line agencies. Above-the-line agencies made the broadcast and print campaigns, and the below-the-line agencies did everything else. Thankfully, this weak linear construct did not survive Digital Disruption. Today, agencies of every type and size are …

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