Wieden+Kennedy, the agency with 11 Agency of the Year credits to its name, laid off 11% of its global workforce due to financial impacts from the coronavirus pandemic. W+K has offices in Portland, New York, Amsterdam, Tokyo, London, Shanghai, Delhi, and Sao Paulo. Prominent W+K clients include Airbnb, Coca-Cola, Disney, Facebook, Old Spice, Ford, McDonald's, and KFC. A Negotiated Settlement “We negotiated …
Corporate Innovation and the Risk/Reward Equation
This new article in our Emerging Voices Series is made possible by the generous support of Adpulp's patrons on Patreon. Please join us and help pay writers. Corporations have been wrestling with an innovation problem for decades. Some of the most well-known are infamous for it, with an innovation strategy that appears to downright steal ideas or absorb innovative upstarts into venture funds and incubator …
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BFG + MARC USA + BLR | further = 9Rooftops
The ad business is hungry for change. Clients and their customers too—everyone is ready for what's next. For BFG Communications, MARC USA, and BLR|further, change is here, today. The three agencies are now one. The newly named entity, 9Rooftops, is an integrated agency with more than 300 employees, and offices in nine cities (New York City, Chicago, Boston, Baltimore, Pittsburgh, Atlanta, Birmingham, Miami, and …
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The Adpulp Interview: Katherine Hollar Barnard
Katherine Hollar Barnard is a force, a dynamo, a badass. She's the founder and CEO at Firesign in Kansas City, which offers "enlightened legal marketing" to its clients. We became friends two years ago and I want to mention why that is. This lady is fierce. I admire this in her, and in others. Katie is also brilliant and funny. Plus, she's a straight-shooting Midwesterner who loves sports and barbecue. In other …
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It’s the Perfect Time for Reinvention and A New Humility
Humble. That's for the other guy. Marketing communications is about making bold moves and persuasive creative that builds brand value. Marcom is about shining a bright light on the one reason why the product or service in question matters. For years, the best brand communicators deftly approached the problem with wit and charm. The worst offenders, on the other hand, just stood there and pounded their …
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Now for the Good News: Here’s A Growing List of Smokin’ Hot Jay Oh Bees
It's Tuesday morning. Depending on your location, it's week three (give or take) of the global and totally unprecedented information worker lockdown. Did you know that as many as 1.5 billion people are working from home today? A handful of these people working from home are creative recruiters. And a handful of that handful have jobs they need to fill. Yes, now. In the midst of deep concerns about the future …
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