Adpulp
Advertising News and Know-How
Last week, when people from the advertising industry began to dump on Apple's new iPad advertisement on LinkedIn, I wondered what the fuss was about. Turns out that people working in creative industries don't like it when the richest company on earth wantonly flattens guitars, books, collectibles, and other art objects. If you haven't seen the spot, here it …
Continue Reading about First Apple Crushes It, Then Samsung Uncrushes It →
Stephanie McCarty is chief marketing and communications officer at Taylor Morrison Homes, a home builder based in Scottsdale, Arizona. McCarty is top of mind for a lot of agency leaders at the moment, because she used her LinkedIn page to speak some hard truths about the agency business. When her LinkedIn post went viral, Adweek commissioned an article. In the Adweek article, McCarty makes it clear that "the whole …
Continue Reading about Did Stephanie McCarty Just Say What Other CMOs Are Thinking? →
How many times have marketers been told—mostly by other marketers—that the new tech is the best tech? So many times...remember when every brand had to have a home in Second Life? It was an absurd thing to say then, as it is today when the new new thing has to be tested, twisted, and made useful to real people. Nevertheless, promoters gonna promote. And Fast Company is a favorite media vehicle of promoters. For …
Continue Reading about AI Is Not the Problem, Lack of Original Thinking Is the Problem →
Ageism is one of the most embarrassing problems in the advertising industry. It's a topic we continue to cover in these pages and a problem that lingers like the vilest of stenches. At the same time, some of the industry's smartest people are working on solutions. Jane Evans, author of Invisible to Invaluable: Unleashing the Power of Midlife Women and founder of Uninvisibility, says, "It’s safe to say that women …
Continue Reading about Visible Start Is A New Training Program for Women Over 45 →
"When I went to Mother, it was like I was asked to put on my funny pants. At Pyro, I wasn't allowed to be funny. It was more about being cool. And so when I went to Mother, if I tried to do anything cool, it was like, where's the joke?" This episode of Ad Chatter features a conversation between David Burn of Adpulp and artist, writer, gallerist, tour guide, teacher, and activist Chad Rea. Chad has a degree …
Continue Reading about Ad Chatter Season 4, Episode 4: Featuring Artist Chad Rea →
People inside and outside the agency business sometimes wonder what strategy is and how it works. Strategy is about creating change and transformation, according to Martin Weigel, chief strategy officer at AMV BBDO. I'm glad he is in the mood to explain the strategic offering and argue for its value. Let's look at just one paragraph from his recent Contagious article: The inconvenient truth for those who …
Continue Reading about Martin Weigel Imagines A Better Future for Strategy and Strategists →
In his new book, Black on Madison Avenue, Mark Robinson does something few other advertising autobiographies do: he takes us back to a different era and ties it to our complicated, frustrating current era. He’s the consummate advertising account executive, coming of age when big New York-based ad agencies provided extensive training to their new account executives and launched them into ever-increasing …
Continue Reading about The AdPulp Book Review: “Black on Madison Avenue” by Mark Robinson →
In his new book, Black on Madison Avenue, Mark Robinson has plenty to say about his career in account management and the current state of minorities in advertising. In this new 36-minute episode of Ad Chatter, Mark talks with me about his new book and the following topics too: What agencies need to do to increase minority hiring The keys to successful agency account management Working with Spike …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
