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Advertising News and Know-How
The Sea of Sameness is always a problem in advertising. Now that brands are careful to not offend and people are working from home, making production a challenge, the Sea of Sameness is on the rise. What's missing from the well-meaning parade of pandemic times ads is human connection. It's been missing, but it's missing from our lives now more than ever. Ads that work are built on such insights. Here's An Ad …
Continue Reading about To Make Your Bahlsen Cookies Last, You Better Hide Them →
Courageous Conversation Global Foundation, with help from Goodby Silverstein & Partners, is launching its new “Not a Gun” campaign in Austin, Texas, to help drive meaningful transformation in the community. At the heart of the campaign's anti-lethal message is the idea that it's not a gun that the black man is holding, it's a candy bar. Local media placements will run from February 25 to March …
Continue Reading about Goodby Silverstein Caps A Knee, Makes Police Violence Walk with a Limp →
When someone utters the words, "there are no new ideas," he's either advocating for execution (where the magic happens), for the value of mashups and derivatives, or he has no imagination at all because new ideas sprout like fields of wildflowers in the minds of creative people with advertising problems to solve. But what about the time-fractured people on the receiving end of today's onslaught of ads? Haven't …
Continue Reading about There Are No New Ideas. There’s An Abundance of New Ideas. →
Colle McVoy is a masterful designer of holiday cards. Every year the Minneapolis agency sends me something new and every year I marvel at the idea and the elegant execution of the idea. This year a small package arrived. Inside the package, I found four beautiful holiday-themed coasters that also act as ornaments for the Christmas tree. On the back of each ornament is a story about the featured animal and a …
Continue Reading about These New Holiday Ornaments from Colle McVoy Are Not Like Other Ornaments →
Quick. In a sentence tell me what your agency is all about. Come on, we don't have all day. Ad People Can't Seem To Sum Themselves Up Darren Woolley is the founder and global chief executive of TrintityP3, an independent global marketing management consulting company. Q. A what? A. He's a consultant. Over the past two decades, I have seen more than a thousand agency credentials presentations, either …
Creative agency Leo Burnett London and the Design Museum, have launched the museum’s new purpose campaign, called ‘Design: Humanity’s Best Friend’, celebrating the impact of design in everyone’s lives. The campaign aims to show how design is integral to everyday life and highlights the museum as a must-see destination in London this year. Lord Mandelson, Chairman of the Design Museum said, “The purpose of the …
Continue Reading about Leo Burnett/London Helps To Elevate Role of Design in Society →
Generally speaking, agencies of record are no more. Today, even the fattest of Ad Cats are happy to take on projects. Has this change ushered in an era of egalitarianism? Or has it turned ad men and women into fine young cannibals? A Lament for Lost Days The breakdown of the AOR relationship between agency and client (that sustained the agency business for decades) is one of the topics adressed by Mirco …
Continue Reading about Are You A Counselor to Brands? Or A Circus Freak Out On Loan? →
Now that space travel is a commercial enterprise, eccentric people are saving their money for a ticket to a new planet where the air, water, and land are unspoiled. It's a new kind of post-Earth utopianism. It's also disgusting, and Paris ad agency ROSAPARK captures this cheap clueless aesthetic perfectly in their new commercial for French natural gas provider, GRDF. https://youtu.be/rFaOcNiEJuY What if …
Continue Reading about The Weirdest Natural Gas Commercial You’ll Ever See →
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