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There Is No Ad Industry ‘War For Talent’ And There Never Has Been

I admit I’m a sucker for Digiday’s “The Confessions” series. When I started writing my columns for Talent Zoo back in 2002, I did it anonymously because I feared repercussions. So I get that there are those in power who can’t talk freely. Like this “holding company agency exec” who complains about the lack of staffing at his agency and the workload backlog it’s causing. It’s hard to feel sorry for this guy. …

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When You Fail to Reward Talent and You Run from Conflict, You Lose

Why are advertising agencies having a hard time finding talented people to work for them? Once upon a time, ad agencies had people beating down their doors. Many of the industry-famous shops still do. Yet, according to Campaign US, the talent crunch is pushing agencies to lean on staffing and recruitment firms and, in some cases, to cut back on the amount of work they take on. Digiday recently asked an anonymous …

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Mekanism’s Unique Blend of “Soul + Science” Helps It Win New Business

How does an agency win so much new business, its hair catches on fire? For decades, the answer has been to win a truckload of trophies at One Show and Cannes. But that answer has worn thin. Today, savvy clients are looking for the creative firepower that's capable of gathering a crowd and a team of data scientists to help explain and improve the ongoing investment. Mekanism and its new performance offering dubbed …

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Havas Studios Is A New Kind of Content Producer for Brands

Editor's Note: The following article was written and kindly provided by Mark Tungate of Epica Press Club. Havas Group may have just cracked the production challenge of the multi-platform digital era. In partnership with Wellcom Worldwide, the holding company has created a world-spanning creative production network called Havas Studios. The operation is headed by Paul Ward, formerly group chief operations …

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Indie Agencies with Strong Strategic Offerings Win, and Win Again

For far too many years, ad people have been degraded, muscled by the data freaks, and minimized by consultants and in-house agencies. The Adverati went from being the brains of the marketing operation to the hands. And it cost the industry dearly. Therefore, I am glad to see this article on Campaign US that highlights the need for and value of strategic thinking that builds businesses. Two-thirds (64%) of indie …

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Respect The People Who Make the Ads That Make Clients Rich

Agencies are mirrors and the people who work in them often learn to 'mirror' the client's language, preferences, and standard modes of conduct. It is natural and sometimes good that bonds are made with members of the client team by "speaking" their same language. It's not always good, of course. When ad people mirror a client's toxic behaviors, all sorts of problems begin to manifest back at the …

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