Adpulp
Advertising News and Know-How
At McCann Worldgroup, creativity is viewed as integral to business success. But with the industry in flux, how will the role and meaning of creativity evolve? Mark Tungate of Epica Press Club asked chief creative officer Europe Adrian Botan and chief strategy officer UK & Europe Harjot Singh. Creativity has always been the magic ingredient that allows a product, a message, or even an entire organization to …
Continue Reading about Creativity In Service to Brands…It’s What McCann Is All About →
Negligent waste and rabid consumerism are always in. What about refurbished? Can refurbished goods ever become cool enough to scale and compete with the shiny and new? Before you answer that, consider that Americans throw away 151 million cellphones every year, and that’s just a fraction of our annual electronic waste. To slow this pace of new device production and consumption, Back Market—a tech company that …
Continue Reading about Disruption Alert: A Whole New Way To Buy New-ish Tech →
A week and a day have passed since Stan Richards opted to step down after the firestorm of controversy surrounding his comments in an internal creative review for Motel 6. Comments that were quickly passed along to the client, who then fired the agency. What I've heard through the grapevine since is the activist role that Adweek may have played in this case. The word on the street is Adweek's reporters called all …
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Stan Richards said something he wishes he had not said. It's personally embarrassing and it's costing his agency money. According to The Dallas Morning News, Richards described a new ad pitch for long-time client, Motel 6, as being “too black” for the motel operator’s “white supremacist audience.” According to Ad Age, the remarks were heard by about 40 Richards Group employees attending a remote internal …
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Advertising that reveals brand truth is advertising that's worth making, viewing, and sharing. Vital Farms—the largest supplier of pasture-raised eggs in the country—understands this, and is wisely using their brand truth to establish a competitive advantage. Let's look at some of the ads the company has made over the past few years. https://youtu.be/k3fgYoJf08M Austin's creative powerhouse, Preacher, worked …
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With industry conferences and live events now off the table because of COVID-19, business-to-business marketers are busy looking for new avenues and new methods to help them connect to prospects and current customers. According to Carla Piñeyro Sublett, the chief marketing officer of NI (formerly known as National Instruments), spells it out in a lengthy piece in The Drum: If we continue to run the same plays in …
Continue Reading about Bee-Two-Bee Is In Need of Some New Buzzy Buzz →
Who is the most important player on the agency team? The creative director who is responsible for making the work? Or the account director who consistently sells the work and thereby keeps the agency doors open and people employed? The Best Creative Leaders Are Account Service Pros In a small shop, the partners often come from a creative background and then work their way into rainmaking and client service. For …
Continue Reading about Chemistry Rules the Relationship, Inside and Outside the Agency →
Wieden+Kennedy, the agency with 11 Agency of the Year credits to its name, laid off 11% of its global workforce due to financial impacts from the coronavirus pandemic. W+K has offices in Portland, New York, Amsterdam, Tokyo, London, Shanghai, Delhi, and Sao Paulo. Prominent W+K clients include Airbnb, Coca-Cola, Disney, Facebook, Old Spice, Ford, McDonald's, and KFC. A Negotiated Settlement “We negotiated …
The ad business is hungry for change. Clients and their customers too—everyone is ready for what's next. For BFG Communications, MARC USA, and BLR|further, change is here, today. The three agencies are now one. The newly named entity, 9Rooftops, is an integrated agency with more than 300 employees, and offices in nine cities (New York City, Chicago, Boston, Baltimore, Pittsburgh, Atlanta, Birmingham, Miami, and …
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Katherine Hollar Barnard is a force, a dynamo, a badass. She's the founder and CEO at Firesign in Kansas City, which offers "enlightened legal marketing" to its clients. We became friends two years ago and I want to mention why that is. This lady is fierce. I admire this in her, and in others. Katie is also brilliant and funny. Plus, she's a straight-shooting Midwesterner who loves sports and barbecue. In other …
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