Adpulp

Advertising News and Know-How

You are here: Home / Archives for Agencies

Agencies

By

Mekanism’s Unique Blend of “Soul + Science” Helps It Win New Business

How does an agency win so much new business, its hair catches on fire? For decades, the answer has been to win a truckload of trophies at One Show and Cannes. But that answer has worn thin. Today, savvy clients are looking for the creative firepower that's capable of gathering a crowd and a team of data scientists to help explain and improve the ongoing investment. Mekanism and its new performance offering dubbed …

Continue Reading about Mekanism’s Unique Blend of “Soul + Science” Helps It Win New Business →

By

Havas Studios Is A New Kind of Content Producer for Brands

Editor's Note: The following article was written and kindly provided by Mark Tungate of Epica Press Club. Havas Group may have just cracked the production challenge of the multi-platform digital era. In partnership with Wellcom Worldwide, the holding company has created a world-spanning creative production network called Havas Studios. The operation is headed by Paul Ward, formerly group chief operations …

Continue Reading about Havas Studios Is A New Kind of Content Producer for Brands →

By

Indie Agencies with Strong Strategic Offerings Win, and Win Again

For far too many years, ad people have been degraded, muscled by the data freaks, and minimized by consultants and in-house agencies. The Adverati went from being the brains of the marketing operation to the hands. And it cost the industry dearly. Therefore, I am glad to see this article on Campaign US that highlights the need for and value of strategic thinking that builds businesses. Two-thirds (64%) of indie …

Continue Reading about Indie Agencies with Strong Strategic Offerings Win, and Win Again →

By

Respect The People Who Make the Ads That Make Clients Rich

Agencies are mirrors and the people who work in them often learn to 'mirror' the client's language, preferences, and standard modes of conduct. It is natural and sometimes good that bonds are made with members of the client team by "speaking" their same language. It's not always good, of course. When ad people mirror a client's toxic behaviors, all sorts of problems begin to manifest back at the …

Continue Reading about Respect The People Who Make the Ads That Make Clients Rich →

By

Mark Read of WPP on What’s Next for the Agency Business

WPP's CEO, Mark Read, calls the shots. Given that he leads the world's largest collection of marketing and ad agencies (including AKQA, Grey, Ogilvy, VMLY&R, and WundermanThompson), the shots that Read calls tend to be heard and considered far and wide. To this end, Judy Pollack, executive editor of Ad Age, asked Read several pertinent questions recently. Read's replies are clearly worthy of some consideration …

Continue Reading about Mark Read of WPP on What’s Next for the Agency Business →

By

Keith Cartwright’s Creative Audacity

Keith Cartwright is the President and Chief Creative Officer of CARTWRIGHT, a new WPP backed creative agency located in Los Angeles. The agency is working to form a new paradigm for how creativity is injected into the corporate body. In this Campaign Chemistry podcast from Campaign US, Cartwright explains. He says it's always a small group of people who get the work done, and that it's best to keep senior talent …

Continue Reading about Keith Cartwright’s Creative Audacity →

By

Dallas Is Home to Three New Spinoffs of The Richards Group

Some of the industry's best agencies have given rise to a plethora of spinoffs. Goodby Silverstein, for instance. On the other hand, agencies like Wieden + Kennedy and The Richards Group—the two largest independents in the game—for whatever reason, have not fostered a litter of smaller agencies. According to Ad Age, the equation in Dallas is beginning to change. At least three new shops have opened since the …

Continue Reading about Dallas Is Home to Three New Spinoffs of The Richards Group →

By

A 2020 Send Off That Sounds Off

Holiday greetings from ad agencies are typically boring affairs and they're easy to toss aside after a quick glance. Public Inc., a full-service social impact agency, decided that another holiday yawn would not do. So they left a mark. https://youtu.be/SWYnVepM8VM At this rate, 2020 is going to develop a complex. There were also good things that occurred in 2020. I think it's good to see the events of 2020 …

Continue Reading about A 2020 Send Off That Sounds Off →