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When You Fail to Reward Talent and You Run from Conflict, You Lose

Why are advertising agencies having a hard time finding talented people to work for them? Once upon a time, ad agencies had people beating down their doors. Many of the industry-famous shops still do. Yet, according to Campaign US, the talent crunch is pushing agencies to lean on staffing and recruitment firms and, in some cases, to cut back on the amount of work they take on. Digiday recently asked an anonymous …

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Mekanism’s Unique Blend of “Soul + Science” Helps It Win New Business

How does an agency win so much new business, its hair catches on fire? For decades, the answer has been to win a truckload of trophies at One Show and Cannes. But that answer has worn thin. Today, savvy clients are looking for the creative firepower that's capable of gathering a crowd and a team of data scientists to help explain and improve the ongoing investment. Mekanism and its new performance offering dubbed …

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Havas Studios Is A New Kind of Content Producer for Brands

Editor's Note: The following article was written and kindly provided by Mark Tungate of Epica Press Club. Havas Group may have just cracked the production challenge of the multi-platform digital era. In partnership with Wellcom Worldwide, the holding company has created a world-spanning creative production network called Havas Studios. The operation is headed by Paul Ward, formerly group chief operations …

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Indie Agencies with Strong Strategic Offerings Win, and Win Again

For far too many years, ad people have been degraded, muscled by the data freaks, and minimized by consultants and in-house agencies. The Adverati went from being the brains of the marketing operation to the hands. And it cost the industry dearly. Therefore, I am glad to see this article on Campaign US that highlights the need for and value of strategic thinking that builds businesses. Two-thirds (64%) of indie …

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Respect The People Who Make the Ads That Make Clients Rich

Agencies are mirrors and the people who work in them often learn to 'mirror' the client's language, preferences, and standard modes of conduct. It is natural and sometimes good that bonds are made with members of the client team by "speaking" their same language. It's not always good, of course. When ad people mirror a client's toxic behaviors, all sorts of problems begin to manifest back at the …

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Mark Read of WPP on What’s Next for the Agency Business

WPP's CEO, Mark Read, calls the shots. Given that he leads the world's largest collection of marketing and ad agencies (including AKQA, Grey, Ogilvy, VMLY&R, and WundermanThompson), the shots that Read calls tend to be heard and considered far and wide. To this end, Judy Pollack, executive editor of Ad Age, asked Read several pertinent questions recently. Read's replies are clearly worthy of some consideration …

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Keith Cartwright’s Creative Audacity

Keith Cartwright is the President and Chief Creative Officer of CARTWRIGHT, a new WPP backed creative agency located in Los Angeles. The agency is working to form a new paradigm for how creativity is injected into the corporate body. In this Campaign Chemistry podcast from Campaign US, Cartwright explains. He says it's always a small group of people who get the work done, and that it's best to keep senior talent …

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Dallas Is Home to Three New Spinoffs of The Richards Group

Some of the industry's best agencies have given rise to a plethora of spinoffs. Goodby Silverstein, for instance. On the other hand, agencies like Wieden + Kennedy and The Richards Group—the two largest independents in the game—for whatever reason, have not fostered a litter of smaller agencies. According to Ad Age, the equation in Dallas is beginning to change. At least three new shops have opened since the …

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