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Massive Consolidation by Dentsu, Another Glaring Sign of Things to Come

The sky isn't falling, but brand value in the ad agency sector is plummeting fast. Here's the latest news on this front from Japan. Dentsu will be restructuring its operations into four operating pillars after deciding to consolidate its brand agencies into six global brands. The new plans will come into effect in February 2021. Announcing the move, Toshihiro Yamamoto, president and chief executive officer at …

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The Center of Gravity Has Shifted

Manhattan's commercial real estate, like everything in The City, is outrageously expensive. Since COVID-19 infected our public spheres last March, these towering office structures have also been largely empty. Did you know that only 15% of office workers are projected to return by the end of 2020, according to the Partnership for New York City? No One's Home on Madison Avenue Madison Avenue was once the …

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Creativity In Service to Brands…It’s What McCann Is All About

At McCann Worldgroup, creativity is viewed as integral to business success. But with the industry in flux, how will the role and meaning of creativity evolve? Mark Tungate of Epica Press Club asked chief creative officer Europe Adrian Botan and chief strategy officer UK & Europe Harjot Singh. Creativity has always been the magic ingredient that allows a product, a message, or even an entire organization to …

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Disruption Alert: A Whole New Way To Buy New-ish Tech

Negligent waste and rabid consumerism are always in. What about refurbished? Can refurbished goods ever become cool enough to scale and compete with the shiny and new? Before you answer that, consider that Americans throw away 151 million cellphones every year, and that’s just a fraction of our annual electronic waste. To slow this pace of new device production and consumption, Back Market—a tech company that …

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You Won’t See This in the Trades: Rodrigo Maycotte Admires Stan Richards

A week and a day have passed since Stan Richards opted to step down after the firestorm of controversy surrounding his comments in an internal creative review for Motel 6. Comments that were quickly passed along to the client, who then fired the agency. What I've heard through the grapevine since is the activist role that Adweek may have played in this case. The word on the street is Adweek's reporters called all …

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Stan Richards Said Dumb Things, Now His Agency Is Reeling

Stan Richards said something he wishes he had not said. It's personally embarrassing and it's costing his agency money. According to The Dallas Morning News, Richards described a new ad pitch for long-time client, Motel 6, as being “too black” for the motel operator’s “white supremacist audience.” According to Ad Age, the remarks were heard by about 40 Richards Group employees attending a remote internal …

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Vital Farms Takes “Cage-Free” Out of Its Cage

Advertising that reveals brand truth is advertising that's worth making, viewing, and sharing. Vital Farms—the largest supplier of pasture-raised eggs in the country—understands this, and is wisely using their brand truth to establish a competitive advantage. Let's look at some of the ads the company has made over the past few years. https://youtu.be/k3fgYoJf08M Austin's creative powerhouse, Preacher, worked …

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Bee-Two-Bee Is In Need of Some New Buzzy Buzz

With industry conferences and live events now off the table because of COVID-19, business-to-business marketers are busy looking for new avenues and new methods to help them connect to prospects and current customers. According to Carla Piñeyro Sublett, the chief marketing officer of NI (formerly known as National Instruments), spells it out in a lengthy piece in The Drum: If we continue to run the same plays in …

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Chemistry Rules the Relationship, Inside and Outside the Agency

Who is the most important player on the agency team? The creative director who is responsible for making the work? Or the account director who consistently sells the work and thereby keeps the agency doors open and people employed? The Best Creative Leaders Are Account Service Pros In a small shop, the partners often come from a creative background and then work their way into rainmaking and client service. For …

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Wieden+Kennedy Isn’t Used To Vulnerability or Criticism, But Here’s A Chance to Learn

Wieden+Kennedy, the agency with 11 Agency of the Year credits to its name, laid off 11% of its global workforce due to financial impacts from the coronavirus pandemic. W+K has offices in Portland, New York, Amsterdam, Tokyo, London, Shanghai, Delhi, and Sao Paulo. Prominent W+K clients include Airbnb, Coca-Cola, Disney, Facebook, Old Spice, Ford, McDonald's, and KFC. A Negotiated Settlement “We negotiated …

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BFG + MARC USA + BLR | further = 9Rooftops

The ad business is hungry for change. Clients and their customers too—everyone is ready for what's next. For BFG Communications, MARC USA, and BLR|further, change is here, today. The three agencies are now one. The newly named entity, 9Rooftops, is an integrated agency with more than 300 employees, and offices in nine cities (New York City, Chicago, Boston, Baltimore, Pittsburgh, Atlanta, Birmingham, Miami, and …

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The Adpulp Interview: Katherine Hollar Barnard

Katherine Hollar Barnard is a force, a dynamo, a badass. She's the founder and CEO at Firesign in Kansas City, which offers "enlightened legal marketing" to its clients. We became friends two years ago and I want to mention why that is. This lady is fierce. I admire this in her, and in others. Katie is also brilliant and funny. Plus, she's a straight-shooting Midwesterner who loves sports and barbecue. In other …

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When You Wear A FaceShield, We Can Safely See You Smile

Do you and your loved ones have face shields? Would you wear one if you did? Face shields offer more effective protection against coronavirus than masks and should be worn by the public whenever they leave home, according to physician and epidemiologist Michael Edmond. He believes the simple devices are more effective than masks at protecting the eyes, nose, and mouth from Covid-19 infection and …

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Creative Unicorns Starting to Multiply

Editor’s note: This second article in our new Emerging Voices series is made possible by the generous support of Looney Advertising in Montclair, NJ. The advertising industry calls them unicorns—the creatives that are skilled in both art direction and copywriting. When a unicorn is discovered, some advertising veterans that believe in the traditional creative structure question their authenticity. Is their horn …

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To Make Your Bahlsen Cookies Last, You Better Hide Them

The Sea of Sameness is always a problem in advertising. Now that brands are careful to not offend and people are working from home, making production a challenge, the Sea of Sameness is on the rise. What's missing from the well-meaning parade of pandemic times ads is human connection. It's been missing, but it's missing from our lives now more than ever. Ads that work are built on such insights. Here's An Ad …

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Goodby Silverstein Caps A Knee, Makes Police Violence Walk with a Limp

Courageous Conversation Global Foundation, with help from Goodby Silverstein & Partners, is launching its new “Not a Gun” campaign in Austin, Texas, to help drive meaningful transformation in the community. At the heart of the campaign's anti-lethal message is the idea that it's not a gun that the black man is holding, it's a candy bar. Local media placements will run from February 25 to March …

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