Auto dealers are a tough crowd. Which is why this campaign (which I worked on) was especially fun to make. We don't pitch creative ideas to marketing directors, or CMOs. Just the Board of Directors at the Northwest Ford Dealers Advertising Association. It's what they call "Tier 2 Automotive" — and the focus is on selling vehicles, not beauty shots. So when there's an opportunity to have some fun, it's a big …
New Film Asks the Right Questions about the Agency Business
The current and future state of the ad agency business is the subject of a new documentary film from Togetherr, Kill your Darlings. The film is narrated by Anouk Jans, a Creative Director from Germany who is looking for answers, positive change, and a brighter future for herself and everyone that loves the business of creativity. Her quest leads her to seek meetings with industry luminaries like Anselmo Ramos, Greg …
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War in Ukraine Leads Western Firms to Close the Door on Russia
Horrible news and painful images are pouring out of Ukraine every day now, as the European country of more than 40M people struggles to survive and repel Russia's lethal invasion. The images and news from inside Russia are also disturbing as the Kremlin is viciously attacking anti-war protestors, closing media outlets, and tightening its grip before it loses its grip completely. Everyone loses in war. Here's …
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Agency Habitat in Fort Worth, Texas Is Making Bold Moves
Agency Habitat, a content-focused, full-service advertising agency will celebrate the grand opening of its new home by inviting Dallas-Fort Worth’s creative community to explore the company’s headquarters at an open house next week. The event will feature complimentary food and drinks from Fort Brewery, as well as music by DJ Sober. DFW creators, professionals, the curious, and their friends and families are invited …
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CPB Falls On Hard Times, Iconic Agency Down to Just 40 Employees
The ad agency business is a fickle beast. A rollercoaster of highs and lows. It's also one of the few places that creative mavericks and outcasts can make a name for themselves and millions of dollars too. Alex Bogusky, for example. He rode his skateboard into the Miami offices of Crispin Porter and soon ascended to creative director at the then regional shop. Bogusky went on to rule the ad world and his agency with …
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Media and Marketing Workers Enlist the Help of Labor Unions
Do unions and does unionization stand a chance of being adopted in the world of advertising, marketing, and media companies? "Unlikely," is my instant gut-level response. But before the idea is rejected outright by me or by you, let's spend a few minutes imagining a future where employees have much stronger footing and greater standing in their thought-worker-led workplaces. Restless Bodies, Active Minds Ernie …
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