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Did Stephanie McCarty Just Say What Other CMOs Are Thinking?

Stephanie McCarty is chief marketing and communications officer at Taylor Morrison Homes, a home builder based in Scottsdale, Arizona. McCarty is top of mind for a lot of agency leaders at the moment, because she used her LinkedIn page to speak some hard truths about the agency business. When her LinkedIn post went viral, Adweek commissioned an article. In the Adweek article, McCarty makes it clear that "the whole …

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Goodby Silverstein & Partners’ Adverganza Is A Bowl Unto Itself

The great majority of advertising agencies and the people who work for them never come close to making a Super Bowl commercial. Goodby Silverstein & Partners doesn't have this problem. GS&P is in a league of its own. The legendary San Francisco agency has not one, but four spots airing during Sunday's big game. This is the second time they've accomplished this. Goodby also ran four spots during the 2018 …

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Toronto Area Healthcare Group Raises Awareness and Money

Scarborough is part of the Greater Toronto area and is one of Canada's most diverse communities. It's also home to a scrappy not-for-profit healthcare group that's currently looking to raise $200M in a capital campaign. To interest people in supporting them, the Scarborough Health Network Foundation wrote "a letter" to the community that smartly portrays the need while simultaneously building confidence in the …

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Ad Chatter Season 4, Episode 2: Steve Red of RTO+P

During this episode of Ad Chatter, host Dan Goldgeier talks about the advantages and challenges of mid-sized independent ad agencies with Steve Red, the President + CCO of Red Tettemer O’Connell & Partners in Philadelphia. Discussion topics include: How a copywriter/art director partnership became a business partnership His agency’s “No shitheads” rule Whether he’d pitch the Tesla ad account if he …

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New Film Asks the Right Questions about the Agency Business

The current and future state of the ad agency business is the subject of a new documentary film from  Togetherr, Kill your Darlings. The film is narrated by Anouk Jans, a Creative Director from Germany who is looking for answers, positive change, and a brighter future for herself and everyone that loves the business of creativity. Her quest leads her to seek meetings with industry luminaries like Anselmo Ramos, Greg …

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War in Ukraine Leads Western Firms to Close the Door on Russia

Horrible news and painful images are pouring out of Ukraine every day now, as the European country of more than 40M people struggles to survive and repel Russia's lethal invasion. The images and news from inside Russia are also disturbing as the Kremlin is viciously attacking anti-war protestors, closing media outlets, and tightening its grip before it loses its grip completely. Everyone loses in war. Here's …

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Agency Habitat in Fort Worth, Texas Is Making Bold Moves

Agency Habitat, a content-focused, full-service advertising agency will celebrate the grand opening of its new home by inviting Dallas-Fort Worth’s creative community to explore the company’s headquarters at an open house next week. The event will feature complimentary food and drinks from Fort Brewery, as well as music by DJ Sober. DFW creators, professionals, the curious, and their friends and families are invited …

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