Adpulp
Advertising News and Know-How
This website is unbound, and do its size and the breadth of coverage, somewhat difficult to navigate. You can search by topic, but then what? Then you must scroll and click to get to the best material Adpulp has to offer. Unless I intervene and aggregate the aggregator (me). Which is precisely what I am up to here. In preparation for a series of eBooks on Social Media Marketing, Content Marketing, Lifestyle …
Continue Reading about Adpulp Unbound: Social Media Marketing →
Every company has an origin story. Some are fascinating. Some are simple. In Adpulp.com's case, my colleague Shawn Hartley and I both saw an opportunity to create a micro media business that covers the ad industry in a fresh, knowledgeable, and irreverent way. For sure, this web resource for marketing, advertising, PR, and media pros has grown and changed considerably since October 2004, when Shawn and I started …
Richard Huntington is chairman and chief strategy officer at Saatchi & Saatchi. He also one of my favorite advertising thinkers. Here's what he's thinking now, care of Campaign: It’s the quality of our stories that matters. Stories that resonate because they come from real people and speak to real people and not from the faked world of adland cliché that pollutes most of the work we make. The endless parade …
Continue Reading about Talented Writers Don’t Need The Ad Biz, The Ad Biz Needs Talented Writers →
Want to impress an ad geek? Buy and wear (or gift) this new "Leo Burnett, Ad Legend" t-shirt. This new t-shirt is offered by Go Ahead! Merchandise from Evanston, IL. The illustration is by Jason Walton from Portland, OR. The art was commissioned as part of my new Ad Legends Workshop. Leo Burnett left an amazing legacy and the agency with his name on the door continues to be a powerful force in the …
Continue Reading about Leo The Lion, Maker of Tony the Tiger, et al →
The advertising industry is a powerful force in western culture. I am fascinated by the industry's reach and its ability to change hearts and minds and sometimes the course of history itself. This is why I show up here. Why do you show up here? There are countless places to go look at "the work." There are precious few places to consider what the work means. Adpulp is such a place. Thanks for reading, thinking, …
Continue Reading about Curated for the Curious: Adpulp’s Top Takes of 2019 →
Eight years ago, I had an opportunity to speak to a group of marketing pros in Boston about the future of paid content. I was invited to speak by my friend and former colleague, Sloane Kelley, one of the founders of Geekend, an annual gathering now in its 11th year. I had an audio recording from the talk in my files, and this week I finally connected it to the slide deck I presented on that day October day in …
Continue Reading about The Future of Paid Content: Same As It Ever Was →
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