There’s been an interesting debate on the strategy internet as of late about what the difference is between a planner and a strategist. Given the indecision in the industry today, I thought I’d go ahead and find an answer that works for all of us. That answer is simple: It literally does not matter what you're called. They’re just words. Go do your job. By the way, this is also why account handlers and creatives …
How to Make Better Strategic Decisions: Stop Thinking So Much
Data-driven. We see this phrase absolutely everywhere in the marketing world today. On agency websites, on job descriptions, in people’s bios, on LinkedIn, and on resumes. I’ve got a problem with that. There's a concerted push to making sure everything is data-driven. But it’s not fully understood how narrow that statement really is. Making sure something is ‘data-driven’, is actually the best way to ensure you’re …
Continue Reading about How to Make Better Strategic Decisions: Stop Thinking So Much →
The Year in ‘Pulp: Twenty Twenty
Disruption is an opening. It's also a closure. This was true for many people and many creative companies this year, as success stories ran parallel to the stories of business failure and industry-wide pessimism. Here on Adpulp.com, we put in much time and effort and saw positive results. We introduced the Emerging Voices series to help find, pay, and elevate new writers on the Marcom beat. We published four …
Crispin Porter Bogusky To Depart Boulder Warehouse for Posh LoDo Digs
Crispin Porter Bogusky shocked the advertising agency world 14 years ago when it moved a large percentage of its operations and people from Miami, FL to Boulder, CO. At the time, the agency wanted to give its team members—including Alex Bogusky—the option to live in Colorado. Now, the agency is on the move again. In July 2021, CPB will move into a new 20,000 square-foot office space currently under construction in …
Continue Reading about Crispin Porter Bogusky To Depart Boulder Warehouse for Posh LoDo Digs →
How Are You Adjusting to The Future of Work?
Substack—the new email newsletter platform—is on fire. You have one, I have one, and he, she, and they all have one too. Yet, not all newsletters are created equally. Some are true acts of labor, where others are more for show. Rishad Tobaccowala's Sunday edition is the former. Each Sunday, Tobaccowala's refined thinking comes to my electronic mailbox, and unlike 99 out of 100 newsletters that come my way, when I …
Continue Reading about How Are You Adjusting to The Future of Work? →
Productivity Is Highly Over-Rated, Particularly In Creative Circles
People are being asked to do more with less. In the ad agency industry, this has been going on since the first days of Digital Disruption. Today, with COVID-19 raging across the land and the globe, so-called "thought workers" who can work from home are doing so, but at what cost to themselves and the economy at large? While it is true that some people excel in a home office and everyone saves on commute …
Continue Reading about Productivity Is Highly Over-Rated, Particularly In Creative Circles →
Accountability, Please Phone Home
The work, the work, the work. This is what ad people fret over and obsess about. The work has to be much better, or else. Or else no raises, no promotions, no trophies, and no second home, no country club memberships, and no private schools for the kids. What ad people do not obsess over is how to make better work. We do not obsess over how to make "the work" better because the prevailing assumption is one must …
Screaming Into the Void? Keep Screaming
Editor's note: Toby Donaldson joined Adpulp.com as an Emerging Voice earlier this year. He has since fully emerged. Toby is now a contributing writer. This is his latest piece. Screaming into the void? Keep screaming. There are more advertising blogs on the internet than stars in the night sky. Surely, they can’t all be getting sufficient readership, response, and interaction to make them worth …
Continue Reading about Screaming Into the Void? Keep Screaming →
