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Advertising News and Know-How, Since 2004
Rory Sutherland roars like a lion. The Vice-Chairman of Ogilvy UK appears on Campaign's podcast, wherein he pontificates at length about the agency business and how it has been boxed into a corner by clients and so-called partners who are anything but. Sutherland argues for the power of creativity to change the score for brands. He suggests that ad men and women fight their way out of this problem. …
Continue Reading about How To Get Clients To Respect and Adopt ‘Creative Solutions’ →
Editor's Note: The following article was written and kindly provided by Mark Tungate of Epica Press Club. Havas Group may have just cracked the production challenge of the multi-platform digital era. In partnership with Wellcom Worldwide, the holding company has created a world-spanning creative production network called Havas Studios. The operation is headed by Paul Ward, formerly group chief operations …
Continue Reading about Havas Studios Is A New Kind of Content Producer for Brands →
Rishad Tobaccowala is the singular voice rising above all others, for me, and for many others working to make better communications and stronger and more meaningful bonds with customers. Rishad is a Senior Advisor to Publicis Groupe, a holding company with 80,000 people. He also freely shares his insights with anyone who wants to subscribe to his Substack newsletter, The Future Does Not Fit in the Containers …
Continue Reading about One Man with Exceptional Vision Can Help Many Others See →
In this special edition of AdChatter, we introduce London-based brand strategist, Toby Donaldson to listeners, plus we feature a special guest, Silicon Valley entrepreneur Santi Bibiloni. Santi founded an eCommerce agency in Argentina when he was just 22 years old. The agency grew to be one of Argentina's fastest-growing companies. Today, Santi is the founder and CEO of COR, a next-generation solution for …
Continue Reading about Ad Chatter, Season 2, Episode 6 with featured guest Santi Bibiloni of COR →
In this fun, informative, and optimistic episode of Ad Chatter, Dan Goldgeier speaks with featured guest, Deborah Morrison, Ph.D. Morrison is the Carolyn Silva Chambers Distinguished Professor of Advertising at the University of Oregon. She’s also hard at work finishing her new book, Brave Work in the Age of Climate Change. Her book takes one of the big topics of our day. Advertising is a business that promotes …
Continue Reading about Ad Chatter with Featured Guest, Professor and Author, Deb Morrison →
There are a few people working in the agency business who truly love the new business game. The hot pursuit. The pressure that creates diamonds, and eventually, the thrill of victory. But none among us wants to experience the agony of defeat. Nevertheless, we all do. It's part of life and part of business life too. When I was intently viewing MasterClass lessons from Jeff Goodby and Rich Silverstein last week, I …
Continue Reading about It’s Time for New Routes Up the Agency New Business Mountain →
Agencies are mirrors and the people who work in them often learn to 'mirror' the client's language, preferences, and standard modes of conduct. It is natural and sometimes good that bonds are made with members of the client team by "speaking" their same language. It's not always good, of course. When ad people mirror a client's toxic behaviors, all sorts of problems begin to manifest back at the …
Continue Reading about Respect The People Who Make the Ads That Make Clients Rich →
Jeff Goodby and Rich Silverstein are the greatest creative team in advertising and the agency with their names on the door is famous for a reason. Goodby Silverstein & Partners is the agency on the hill, the agency many of us wish we worked for or had created. Jeff and Rich are also personable guys who like to share their ideas and knowledge with other people. Thus, they are the perfect pair to represent the ad …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
