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Advertising News and Know-How
“Is this great enough? Because if it’s not, sooner or later we’ll turn into one of those small regional agencies that does ads for oil changes.” -Matt Anderson Linda Baker of Oregon Business spoke to Matt Anderson of Struck, following his recent promotion from creative director to CEO of the Salt Lake City-based agency. Here is a slice of the interview. Click over to Oregon Business for the full scoop. …
Continue Reading about Matt Anderson Is A Writer At The Helm →
Portland agency Swift Collective was founded by Liz Valentine and Alicia McVey in 2007. Thanks to an acquisition by POSSIBLE, the pair have already realized an exit, which points to their skill level, network and the viability of content marketing. @alannaohlala and @therachael got the memo... #swiftstyle #stripes #jailbirds A photo posted by Swift Collective (@swiftcollective) on May 5, 2014 at 5:41pm …
Editor's Introduction: This is our first piece from Joel Wayne, a writer and director in Boise. He's chosen to explore a topic that is near and dear to us. The great majority of creative people in advertising have worked freelance at one time or another, and have suffered the indignities common to the position. It's time we eradicate the bad practices listed by Joel below. "Don’t be evil." Google’s motto is equal …
Ten years ago today we started an experiment here. The experiment has grown and morphed, and we, its producers, with it. There have been many things to learn along the way, and on this, the site's 10th anniversary, I'd like to share some of the more pointed lessons that come to mind. 1) Do what you are compelled to do (not what the market compels you to do). 2) Advertising is hard. Criticize the work, …
Continue Reading about Nostalgia At Ten, Along With A Renewed Focus →
People like my friend Bob Hoffman, a.k.a. The Ad Contrarian, at times grow fatigued by all the hubbub around social media and content marketing. Bob says, "Content is a meaningless term -- a media contrivance -- invented by bullshit artists to add gravitas and mystery to mundane marketing activities." Yes, Hoffman is a humorist at heart, but I appreciate the pokes he provides, as it helps keep me on my game. …
Continue Reading about When Content Scores Points For Brands, It Doesn’t Need Much Defense →
Daryl Simm, chief executive officer of Omnicom Group’s media operations, overseas roughly $54.4 billion in advertising spending around the globe. According to The Wall Street Journal, Simm has been advising advertisers such as PepsiCo, Visa, McDonald’s and Apple to move 10% to 25% of their TV dollars to online video. It's an exciting prospect. Say clients Omnicom's agree to this and dedicate just 10 percent of …
Continue Reading about Move 10% to 25% of Your Client’s TV Spending To Online Video →
Miami ad man, Bruce Turkel, appeared on Fox to provide expert commentary on two new commercials: a sexist blunder from Subway and a spot from Domino's that features a voice ordering app for pizza. http://youtu.be/Ok3Rk4JfGmc Turkel rightly claims that Subway missed the mark. You don't tell people to go on a diet so they fit into sexy Halloween costumes and get away with it. And Subway didn't get away with it. …
Continue Reading about Subway Crosses The Line, Bruce Turkel Throws A Flag #goodcall →
Jerry Seinfeld won a Clio and made an anti-advertising speech. Yes, that is working both sides of the silver dollar. Personally, I don't want to watch or hear Seinfeld's whine. I think the following ad from Adobe is better. http://youtu.be/7d3VAYGnXjY …
Continue Reading about Jerry Seinfeld Wins A Clio, Treats It Like A Lesser Emmy →
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