Discovery Channel's annual programming event, Shark Week, begins Sunday July 5th. Oberto All Natural Beef Jerky is ready. To prepare for the big fish, Oberto's CEO Tom Hernquist and marketing director Mike Ginal flew from their headquarters in Kent, Washington to South Africa, where they had the chance to live test a new product idea in the wild—Oberto Shark Bait. The protein-enriched results speak for …
Look At Me When I’m Talking To You
Jason Sperling, SVP/ECD at RPA in Santa Monica, is posting his new book, Look At Me When I’m Talking To You on Instagram. He adds one illustrated page a day, for 160 days. - A Media and Content Explosion (continued) Between 2010 and 2013, content on the Internet tripled. Think about that. The population hasn’t tripled. While the population steadily increased, the rate of things being made has grown …
Unprofessionalism Is the Very Essence of Creativity
I've worked at several agencies where the management routinely asked staff to clean up their desks and workspaces before an important client entered the building. I never understood the impulse. Why not show the messiness, the madness, the scramble for solutions? Craig Mawdsley, joint chief strategy officer at AMV BBDO in London, could be on my side. He thinks it is time for the marketing industries to relax. …
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We Write for Ogilvy Dunthorpe, Jolie Freeman and Ad Grunts Like You
AdPulp is for ad grunts, by ad grunts. We're not Adverati. We can't be, we've never been to Cannes. We know our place. And we'd like to think we know you, dear reader. We know you, because we work with you, we meet you for coffee or beer and we may even listen to you rant. So dear reader, I'd like you to please meet Ogilvy Dunthorpe. Mr. Dunthorpe is Chief strategy officer at a Michigan Avenue ad agency. He's not …
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Tame Your Lion And Pencil Worshipers, Effectiveness Is The New Black
Business results. ROI. Clients love it; ergo, agencies must provide it to remain essential. Enter the Warc 100, an annual ranking of the world’s 100 best campaigns and companies, based on their performance in effectiveness and strategy competitions. The rankings are compiled based on the winners of 87 effectiveness and strategy awards from around the world. http://youtu.be/jGwzfEE8Nds The world's top ten …
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In Little Rock, It’s A Family Affair
Thanks to this article in Arkansas Business, I came across news that the Cranford brothers of Little Rock, Arkansas have banded together to form a new agency called Cranford Co. If you're not up on Arkansas advertising industry history, let it be known that Jay, Ross and Chris Cranford are sons of Wayne Cranford, who founded Cranford Johnson in 1961. That firm eventually merged with Shelby and Wayne Woods' …
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Right In Front of Elliott’s Eyes, Media And Advertising Mutate
Stuart Elliott, the long-standing advertising critic at The New York Times, typed up his final column for the paper last week. Still getting pitched at 1:48 pm ET on my final day at #TheNewYorkTimes. In holiday spirit, won't unleash a "Stuartism" on hapless PR person— Stuart Elliott (@stuartenyt) December 19, 2014 In his final piece for The Gray Lady, Elliott describes some of the biggest …
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To Drive Chevy, Larkin Sandgroper Migrates To Detroit
I am fortunate to meet interesting people care of my work here at AdPulp. Can I tell you a story about one such reader turned friend and colleague? Charlie Quirk is a Larkin Sandgroper, a.k.a. a man from Western Australia. He plays Aussie Rules Football, drinks beer and tells off-color jokes. He's also making his way in the ad business, in a big way. Yesterday, the U of O alum and veteran of several agencies in …
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