Adpulp
Advertising News and Know-How
Creative director and industry gadfly, Dave Trott, wants to fix advertising. His fix involves stripping away the false complexities put in the way by egotists and charlatans. It's a long weekend, push play. https://youtu.be/3tlVie4lF14 His talk is full of notable moments, including his discussion of "form follows function." Trott says we tend to fundamentally misunderstand this common Bauhaus saying. He …
Continue Reading about Dave Trott Is Making It Simple—Listen, Learn and Grow →
Ad people, like most people, love to bitch and moan. I can hear the collective groan now: Whoa is me, I have another dumbass client with another idiotic demand that subtracts value from 'the work.' Maybe there are many good reasons for this sour-faced condition. Or maybe ad people are choking on self-importance. Ask yourself what a lobby full of trophies truly says about your agency? Does it say you're …
Continue Reading about Better Agency/Client Relationships Rely On Open And Honest Dialogue →
Editor's Note: I am excited to introduce Mark St. Amant to our readers. Mark is an accomplished ad guy and author of two books about sports. He lives in Boulder, CO. Human Centipedes And Other Nastiness Right now, more than any other point I can recall in my 25-year (yikes) career, the Advertising industry is quite simply the worst it’s ever been. The. Goddamned. Worst. Apologies to all the kids, puppies and my …
Continue Reading about Why Working In Advertising Sucks And What We Can Do About It →
Wouldn't it be nice to ask one of the early heroes of the ad business a few questions? Thanks to IBM's Watson, and some diligent research work from The Drum, we are now able to ask one deceased legend—David Ogilvy—about various items of importance. https://youtu.be/8EGyIpyQCqM By the way, The Drum is a global media platform and the biggest marketing website in Europe. …
Continue Reading about Ask David Ogilvy And Watson Will Reply →
Susan Credle, global chief creative officer at FCB, believes in the power of story to move people to buy and to believe. She's not alone in this, although it pays to clearly make the argument over and over. In a guest piece written for The Wall Street Journal, Credle explains the great tradition that today's brand storytellers have inherited. The best people in this business are relentless …
Continue Reading about FCB’s Creative Leader Sets The Story Straight →
If you work in marketing and you need to sharpen your cognitive skills, this new podcast is for you: The Ad Contrarian Show. Bob Hoffman (the Ad Contrarian) and Sharon Krinsky (the former president and chief creative officer of Hoffman/Lewis) are speaking into the mic. Depending on how entrenched your POV is about "the business," you may or may not like what they have to say. I love when Bob says, "In the …
Continue Reading about Ad Contrarians Enter The Podcast Booth; Break Down The Business In 10 →
"Every morning I sit for hours on the beach holding my ether orb." -Lee Clow The "cult of creativity" that is LA's ad scene, will be gathering at the Beverly Hilton this week to give themselves trophies. What you are about to see are promotional videos for the "Sold Out" event. https://youtu.be/g2W8JIaWWCM Southern California advertising people have strange leaders and even stranger rituals. But I …
Continue Reading about Lee Clow, Supreme Master, Will See You At The Gala →
Advertising is a glamorous industry. Or so it may seem to some from the outside looking in, partly due to how the industry is portrayed in TV shows, film and lifestyle press. Of course, there are ad people enjoying a corner office with views of the San Francisco Bay or the equivalent, but they're in a league of their own. How what about the view from inside the cubicle farm? What are the ad grunts of marketing …
Continue Reading about Ad Grunts Want To Work for Pay, Time Off and Coffee (Not Trophies) →
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