Adpulp
Advertising News and Know-How
Sarah Thompson, the global and New York chief executive of Droga5, lives in the deep end. She's led Droga5 to ten Agency of the Year wins since 2008. Go back and read that sentence again. Now, The New York Times is featuring Thompson in their "Corner Office" column. That's the real Big Time. Here's an excerpt from the interview: How do you hire? The big thing I focus on, beyond their …
Continue Reading about At The Top, Advertising Is A Daily Test of One’s Endurance →
SEATTLE—It's Friday afternoon in August. The agency is empty but for a handful of dedicated souls working on a new business pitch. Mike Hayward, Executive Creative Director at Copacino + Fujikado, greets me warmly and shows me around the agency's 7th-floor offices. C+F will enjoy its 20th anniversary in 2018. Hayward, a copywriter, started at the agency 13 years ago. He's a home-grown creative leader at one of the …
Continue Reading about Spotlight on Northwest Creative: Copacino + Fujikado →
Martin Weigel has been Head of Planning at Wieden+Kennedy Amsterdam since 2009. He has some sharp ideas to share about the business. Like this one: When we succumb to the fantasy that we can professionalise creativity, that we can extract the play, unpredictability, and human element out of the process, that it can be treated like the manufacturing process, repeatable and reliable in its methods, and …
Continue Reading about Ad Making Is Not Manufacturing, It’s A Discovery Process →
David Droga poured his heart out during The Lion of St. Mark interview at Cannes this year. He cares and he wants you to care too. Do you care? Adweek picked up on his call to action, and captured the essence of the hour-long chat with this pull quote: I would put down everything in my career to the fact that I cared—about what I do, who I work with, what I make. Caring makes you want to work harder. People …
Continue Reading about David Droga Wants You To Care, And He’s Not Alone In That →
Karoshi is the Japanese word for "death by overwork." Sadly, the term has currency today, inside and outside of the ad world. On Christmas Day in 2015, 24-year-old Matsuri Takahashi jumped to her death from her Dentsu-supplied dorm in Tokyo. In September last year, a labor standards office in Tokyo determined she had worked 105 hours of overtime over a one-month period before showing symptoms of depression. …
Continue Reading about Will Ad People Ever Focus On The Right Things? →
Holding companies are the bane of the creative agency's existence. Sell to a holding company and become like the bean counters themselves—that's the not totally undeserved rap. Thankfully, there is another way. Your agency can remain independent, like Butler Shine Stern & Partners in Sausalito. Then you can choose to do whatever the hell you want. BSSP Celebrates 4th of July from BSSP on Vimeo. Hat's off to …
Continue Reading about It’s A Free Country (Provided You’re Not Confined To A Cubicle) →
Most advertising award shows are expensive navel-gazing affairs that miss the mark badly, which is particularly woeful news for an industry that prides itself on driving results from targeted marketing. Given the problem, I was encouraged to learn that Wieden + Kennedy had recently considered giving up award shows. That would have been a brave thing for them to do, and it would have made a beneficial impact …
Continue Reading about Will Ad People Ever Willingly Walk Away from False Idols? →
Bad advertising is here to stay. Bad advertising is about to go away. Which is it? Here's a fresh sample of how bad, bad can be: I know that hurt. Sorry for putting you through that. Is there any hope for an industry that consistently churns out this kind of rotting flotsam? According to Andrew Essex, former chief executive of the influential creative agency Droga5, and author of a new book, …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
