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The PIA Agency, an award-winning creative content agency with offices in Portland (OR), San Francisco and San Diego, has been acquired by CreativeDrive, a Bertram Capital portfolio company headquartered in New York City. PIA produces a wide range of advertising, digital, mobile and web content for clients which have included: HP Inc., Hewlett Packard Enterprise, DreamWorks, PepsiCo Blizzard, Petco and Sony. Here's …
Continue Reading about Content Creation Agency, PIA, Purchased →
Data collects, mostly into piles of digital rubble. Yet, data is prized and those who provide it are revered. The high priests of data analytics have the floor right now, which is understandable and ridiculous at the same time. It's understandable that clients are scared to death of their own intuition and risky creative ideas from the agency. And it's ridiculous because marketing is for the brave. A degree …
The Association of National Advertisers (ANA), one of the oldest and most venerated trade association in the marketing industry, today announced it is acquiring another leading trade group, the Word of Mouth Marketing Association (WOMMA). A big (and great) day for @WOMMA and @ANAmarketers! Huzzah!https://t.co/U0218eXZk7— Spike Jones (@spikejones) January 3, 2018 Founded in 2004, WOMMA is the leader in …
Continue Reading about Word of Mouth Marketing Association Swallowed Up By Big ANA Fish →
Before starting Bonehook eight years ago, I worked for seven agencies in five states and freelanced for a dozen more. You might say, I've had ample opportunity to work with both assholes and all stars. Anyone who's been in the game long enough has had to find more than one creative way to work around the jackasses. Ernie Schenck is an industry-famous freelance writer, creative director and a regular …
Where do advertising professionals find themselves this time of year? If they're the adventurous sort and/or part of the sporty set, the execs in question may now be soaking in a hot tub outside a rented Rocky Mountain chalet. Telluride, Vail, Steamboat, Crested Butte, Breckenridge...these are great Colorado mountain towns, wherein live a multitude of compelling stories to discover and tell. …
Continue Reading about The Colorado High Country—Where Winter Is Pure Joy →
The devastated island of Puerto Rico will not have power fully restored until May, nearly eight months after Hurricane Maria ripped through the Caribbean. Did you know that nine of Puerto Rico's 78 municipalities are still without power three months after the powerful Category 4 hurricane slammed the island? Frustrated residents are forced to boil water and live without a refrigerator or electricity. Try that …
Continue Reading about DigitasLBi Shines Its Light On Puerto Rico’s Darkness →
Seattle agency, Wexley, realized this year, more than ever, that the world needs some holiday cheer. So, the agency called up a couple of out of work actors and invited them down for an impromptu video stretch. https://youtu.be/MGGgR-63EXg I like some of the vocal fill: Egg. Nog. Egg. Nog. Spirit. Happy. Ew, the happiest. …
Continue Reading about At Wexley School For Girls, Team Spirit and Holiday Cheer Are One →
Anyone who works in sales, advertising, or media knows that referrals are worth their weight in gold. In the continual slog for new business, a referral from a colleague is often the door opener to real opportunity. Mark Sneider, president of agency business-development firm RSW/US, writing a guest piece for Adweek, argues that referrals in the agency business are fast sliding into oblivion. In 2007, 94 …
Continue Reading about The Not So Mysterious Case of The Disappearing Referral →
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