Adpulp
Advertising News and Know-How
Two of the ad industry's most iconic leaders spoke from the stage in Cannes this week. According to The Guardian, Sir Martin Sorrell used his first public appearance since being forced to leave the advertising group WPP to criticise the board of his former company, dismiss suggestions that he paid for a sex worker on company expenses, and complain he was not treated fairly. Is anyone surprised that a …
Continue Reading about Advertising Royalty Vie For The Crown In Cannes →
The Adverati are once again gathered in Cannes for the annual ego festival. The business press is also in place, in case anything important happens. If nothing important happens, the press will fall back on what someone said. https://youtu.be/gdVh_HRcvZ0 According to Reuters, Mark Read, Co-Chief Operating Officer of WPP, and the holding company's former digital boss, said some things. The world’s biggest …
Continue Reading about Mark Read’s “Read” On the State of Advertising Today →
What if small agencies with amazing talent combined forces under one umbrella? Might that improve creative output at scale? According to The Wall Street Journal, Plan A, a new advertising-holding company based in New York City will bring together a wide range of creative boutiques. MT Carney, the founder of ad firm Untitled Worldwide, and Andrew Essex, the former CEO of Tribeca Film Festival and Droga5, are …
Continue Reading about There’s A New Aggregator of Boutique Agencies in Town →
For clients who have it all figured out, I suggest working with a junior creative team. The client will dictate his or her desires, and the creatives on the account will do their best to please while spinning their wheels and costing the client more in the long run than the more experienced team. So, why are agencies and clients slow to hire senior creative people? You'd think that the most experienced people, as …
Continue Reading about Talent Is Talent, But Senior Creative Talent Is A Precious Human Resource →
Does Michael Kassan single-handedly control the advertising and marketing industries? Now, I don’t shuttle between New York City, Cannes, CES, and AAAA conferences, but apparently Kassan does. As CEO of MediaLink, a “strategic advisory and business development firm,” he’s a svengali/consigliere/media whisperer-type guy who’s a conduit between the biggest players among ad agencies, media buying firms, holding …
Continue Reading about Frenemies by Ken Auletta: The Adpulp Book Review →
When you want to study advertising today, where do you go to school? Depending on your educational and professional objectives, there are a handful of excellent options. There's VCU Brandcenter, University of Texas, University of Oregon, University of Colorado, and the portfolio schools. Another path can be found at Savannah College of Art and Design (where Luke Sullivan teaches). Finally, future ad makers will …
Continue Reading about Future Ad Makers of America Get Schooled In Pasadena →
The ANA (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another leading trade group, the Data & Marketing Association (formerly the Direct Marketing Association). The move was approved today by the board of directors of each organization, subject to formal approval of the voting members of the DMA. The …
Continue Reading about ANA To Acquire DMA, Forming Largest MARCOM Trade Group in U.S. →
How do ad agencies harness the stormy but illuminating forces of creativity and gain the competitive edge they need to help themselves and their clients succeed? Damon Stapleton, chief creative officer of DDB New Zealand, has some well formed opinions about the delicate balance between chaos and order, and how a great ad agency must allow for both. Creativity does not happen in a consistent timeline, a …
Continue Reading about Business-Minded Artists and Alchemists Make The Best Advertising →
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