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Three Simple Rules to Guide Your Marketing Communications Spending

Teachers take complicated subjects and make them easy to understand. Before Bob Hoffman became an ad man, before he started, ran and sold Hoffman/Lewis in San Francisco, and before he was known as "The Ad Contrarian," Hoffman was a science teacher. Now that he's enjoying his retirement from the agency, he makes time to speak and write about a subject that he knows well. Two days ago, Hoffman kindly offered …

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Doner Sued for Age Discrimination

There's an odor to ageism. Limburger smells better. According to Lindsay Rittenhouse at Adweek, the stench of age-based discrimination led copywriter and creative director Susan Walsh, who worked for Doner for 10 years, to file a lawsuit against the agency for age discrimination. Walsh says the only explanation she received for her termination was that she had been identified “for a reduction in force” as …

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Helping Mister Rogers’ Neighborhood Heal

Last October 27th, 11 people were murdered in cold blood while they worshipped at Tree of Life Synagogue in Pittsburgh's Squirrel Hill neighborhood. It was the deadliest attack on the Jewish community in the United States and a searing reminder of how hatred of the other combined with weapons of war are a sickening reality in America. The gravity of the situation leads one to ask, "What can I do?" Alex DiBucci and …

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Need New Answers to Old Communications Problems? Head to the Woodshed

Crispin Porter Bogusky is building a woodshed in the lobby of its Boulder headquarters. The woodshed will be a designated place to host important conversations. https://youtu.be/J6I_bPRjHP0 Is it a podcast? Is it an incubator? Is it a plane? It can be hard to say what grand designs exist in Alex Bogusky's mind. Here's the teaser: We believe that everybody can harness the power of their own creativity to …

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Old Rhymes with Cold, Rolled and Spoiled

There are not many people over 50 left standing in the agency business. It's a stupid fact of agency life, but a fact nonetheless. According to an IPA Excellence paper, written by AMV BBDO’s Strategy Director Olivia Stubbings, people over 50 represent just 6% of adland’s workforce. To put that in perspective, 22% of those in finance, 28% in medicine, 30% in science and 35% in law are over 50. I wonder how …

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I’ll Meet You In The Internal Creative Review

"Thinking a lot about less and less And forgetting the love we bring..." -Hunter/Garcia The ad business can take a toll on a person. The ad business can also reward a person financially, and some would argue, creatively. Because money and industry fame are on the line, people working in advertising tend to take it all pretty seriously. It's the kind of work that can lead people to drink and the kind of …

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Which Ad Business Are You Working In?

Concepts. Marker comps. Internal creative reviews... Do any of these time-honored practices ring a bell? Once upon a time, art directors and copywriters spent days, even weeks, tossing ideas around, or batting them back and forth as the case may be. It may have looked as if they were playing Foosball and lounging on couches all day, and technically they were doing that, but by doing that they managed to …

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Resist (The Ad Industry’s Ageist, Sexist and Racist Behaviors) Harder

I remember loving this Coca-Cola commercial when I was a kid. https://youtu.be/C2406n8_rUw I just admitted that I am old, at least by advertising industry standards. How do you know when you are over the hill? Will you receive a text with a decoded message? Will a colleague or family member take you aside and kindly point out just how many opportunities keep passing you by? Isms and Schisms Ageism is …

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