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Advertising News and Know-How
Stan Richards said something he wishes he had not said. It's personally embarrassing and it's costing his agency money. According to The Dallas Morning News, Richards described a new ad pitch for long-time client, Motel 6, as being “too black” for the motel operator’s “white supremacist audience.” According to Ad Age, the remarks were heard by about 40 Richards Group employees attending a remote internal …
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S. Todd Anthony kindly requested a Zoom meeting with me last month. During the meeting, he asked me a lot of great questions about advertising, copywriting, clients, mentoring, and more. The full interview is available on his LinkedIn page, right now. It will also be published on Pinwheel's blog. For a taste, scroll down to the three questions I chose to highlight here. Todd is the executive creative director …
In this new episode of Ad Chatter, we hear from a special guest, David Blain. David is president of Saxton Horne in Salt Lake City and a mentor to me. I got my start in the agency business in 1997 at David’s agency, Blain Olsen White Gurr, which was a high-tech B2B agency in Salt Lake City. David was the account guy and partner who helped me to learn about the power of strategic thinking (something that has helped me …
I don't doubt that Renny Gleeson, Global Director of Digital Strategies at W+K, knows how to sell cutting edge digital solutions to the world's leading brands. But do the world's leading brands know how to buy cutting edge digital solutions? And does an agency that made its name in print and on TV know how to generate and deliver cutting edge digital solutions? Let's look at one man's view of the struggle: Our …
I recently reviewed Steve Harrison's new book here on Adpulp.com, Can’t Sell Won’t Sell: Advertising, politics and culture wars. Why adland has stopped selling and started saving the world. In this special edition of Ad Chatter, I talked with Steve a little more about his book. We covered a wide variety of topics, including: Groupthink in the ad industry The difference between the “somewheres” and …
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Rob Schwartz of TBWA\Chiat\Day NY is one of my favorite people in the ad business today. To qualify for this kind of praise, you have to be smart and kind. Rob is both, and like all of my favorite people, he doesn't bullshit. He's down to earth and he makes time for people—qualities not always found in the CEO of a New York City ad agency. Rob is also a long time reader of Adpulp.com and one of our most generous …
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In a year filled with chaos and uncertainty, it’s increasingly clear that the future of the advertising industry hinges on economic, social, and political forces constantly in flux. And in the midst of the fog of 2020 comes a firecracker of a new book. British Creative Director Steve Harrison holds the advertising industry’s feet to the fire in Can’t Sell Won’t Sell: Advertising, politics and culture wars. Why …
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Diminish a once-powerful industry and lose all respect inside and outside the agency. What is influencer marketing? What is programmatic? What is artificial intelligence? There is a virulent strain of stupid on the loose in the business world today. The disease leads those infected to strip the soul of creativity from the marketing communications industry. Whether it's a content marketing disciple …
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