Despite claims from some ad pros that online advertising doesn’t work very well, there’s no end of it in sight. In fact, online advertising has a long ways to go before it even hits its stride. Yet, presently it has enough speed to fly by newspaper advertising with nary a look back.
According to The Wall Street Journal, the Internet is poised to overtake newspapers as the second-largest U.S. advertising medium by revenue behind television, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014.
The report is particularly bullish on the growth of advertising across interactive media, video and email — predicting that this segment of the market will reach $6.6 billion in 2014 from $4.7 billion in 2009.
Mobile advertising in North America is predicted to quadruple from $414 million in 2009 to $1.6 billion in 2014, according to the report.
