MarketingVox reports that BusinessWeek has gone through a quiet revolution from print to media-neutral information source.
Some 46 percent of the content on the website, in terms of word count, is exclusive to the site so far this year, compared with 33 percent in 2004. In August, BusinessWeek.com reached more than 7.1 million unique users and served nearly 50 million pageviews, and online advertising accounts for 13 percent of BusinessWeek ad revenue.
BusinessWeek’s editor-in-chief, Stephen Adler wants to be in a position of not caring very much whether readers choose to read BusinessWeek content in print, online or on mobile devices. He simply wants to give readers reliable and accurate business information.
Makes sense to me. BusinessWeek knows what’s happening to the print market and they definitely want to be ahead of the trend. Why be second to market with online media? I like their strategy and forsee it will pay huge dividends as compared to their lesser rivals.