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Budget Concerns Are One Thing, Innovative Thinking Is Another.

Here’s the headline I’m seeing this morning in The Wall Street Journal:
cutbacks_digi.jpg
With a headline like that, I don’t see much point in digesting the story. But I did so for you dear reader. The Journal refers to “experimental” budgets hitting the cutting-room floor.
News flash: all marketing is experimental. Kind of like fishing.
I will agree with this notion, however:

“I can’t see us selling virtual worlds to anybody right now,” says Lars Bastholm, an executive creative director at independent digital marketing shop AKQA.

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.