According to Adweek, Anheuser-Busch is jumping onto the digital media bandwagon with a new set of ads for more than 1 million subscribers of mobile television provider, mobiTV.
The Emeryville, Calif.-based company’s service is available in the U.S. through Sprint, Cingular and Alltel.
“The 21-35-year-old beer drinker is increasingly tech savvy, seeking out the latest gadgets and technology, not just for fun, but in order to stay informed,” said Tim Murphy, A-B senior director for creative development, in a statement.