Packaging matters, especially at the point of sale. Sometimes a product’s packaging makes all the difference. For instance, the Bud Light Seltzer Retro pack, which features a tie-dye design, quickly became a favorite this summer, generating a 3.5% share of the entire hard seltzer category.
Loud Enough to Blow A Hole in the Wall
I wonder who drinks hard seltzer and why. This commercial helps to answer that. People who want an explosion of flavor that they can’t find in an old-school Bud Light. And to ensure that there is no confusion whatsoever, Bud Light Seltzer is not beer. It’s a flavor explosion in a tye-dye can.
If you like tye-dye—and who doesn’t?—I’d like to recommend someone to you. His name is Courtenay Pollock, and he is the best in the field.