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Britain Says Fat, Balding Guys Belong In Beer Ads, Not Good-Looking Dudes

I just have a hard time believing this article, but here ’tis, from the Times in Britain:

Drinks companies have been ordered to hire paunchy, balding men for advertisements to meet new rules forbidding any link between women

About Dan Goldgeier

Dan Goldgeier is a Seattle-based copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.

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  1. Piers Fawkes says

    The law has always been that you can’t portay that drinking alcohol makes you sexy. It’s fair enough, I think.
    It’s not as bad as the law they have that you can’t promote speed and power in car TV ads – but then again, if you look at the complete lack of originality in US car advertising (cue: Squealing wheel, quick dodge) – and even US drinks advertising – then maybe creating a few barriers actually aids creativity. Cheers to the Brits on this one!