According to Reuters organizations have been spending an increasing proportion of their marketing budgets on their own websites instead of on external media.
Chuck Richard, lead analyst at information advisory and research firm Outsell, says companies now spend more than half their online marketing budgets on their own sites. “It’s been 50 percent or more for the last three years,” he says.
Richard reckons that U.S. companies will spend about $63 billion this year on their own websites — roughly equivalent to the total size of the U.S. television advertising market.
