Historically, the red in Columbia’s flag is reminds Columbians of the blood spilled to create and defend their nation.
McCann Colombia decided it was time to endow the nation’s flag with new meaning.
Using Colombia’s flag and its tri-color yellow, blue and red hues, McCann created blood bags of yellow and blue on which a red stripe appears as blood is collected.
The #AmarilloAzulyYo (#YellowBlueAndI) campaign launched in October 2016 to coincide with the peace agreement signed by the Government of Colombia and the guerilla group FARC.
While the country was coming together as a nation, the #AmarilloAzulyYo campaign, sponsored by Marca País, used the colors of the flag to remind everyone that blood saves lives.
