Problem: There are 500,000 people suffering from hearing loss in the United Arab Emirates.
Solution: FP7, a McCann agency in Dubai, came up with an ingenious campaign for HearLife Clinic to help address the public health issue.
The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in an audiology exam. In the examination, ranges of sounds tested patients hearing: those unable to hear above 4kHz+ are diagnosed with hearing loss.
To make the test something everyone would want to listen to, the team took the science of a hearing test and disguised it as wildlife documentary. Because birds, crickets and dolphins all naturally sing in the 4kHz+, they could use these animals to help self-diagnose hearing loss.
