The Super Bowl is this coming Sunday. Before the gridiron contest commences, we have a parade of brands competing to be heard. In order to earn attention, many of the brands in question have invested $10M or more in media placements, production, and ideas.
Dell, for instance, will be showcasing its redesigned XPS personal computer on Sunday.
Dell’s new work challenges the assumption that younger consumers don’t use laptops. Gen Z and young Millennials do use laptops just as much as any demographic – the difference is, they open their laptops for a specific purpose.
According to Dell, they use their laptops to create, collaborate, and research something they deeply care about. How that’s any different from any other group of laptop users on earth, I can’t say.
Have A Beer, America
Here’s a new commercial for people who are passionate about football, friends, and beer.
Norway Is No Joke
How many funny men can one funny man play?
This commercial from GM cost an extraordinary amount of money to make and run. If it was funny and sold EVs, the investment would be worth it.
Trust the Sandwich, Susan
This new commercial from Red Tettemer O’Connell + Partners is not a Super Bowl spot. Nevertheless, it’s a better spot than 90 percent of the spots that will air during the game on Sunday.
So let’s step into Craig’s Corner, where comedian and The Office alumnus Craig Robinson help you build the perfect sandwich.