Sonic branding is catching on. Just last week, Mastercard unveiled their new sonic identity not long after their move to a new wordless logo. Mastercard, unlike so many others, recognizes the power of sound to help distinguish themselves in a crowded marketplace. Furthermore, with the explosion of smart speaker devices on the horizon, the time […]
About Will Bangs
Make Sure Your Brand’s Audio Is In Tune
Do you recognize these sounds? Which brands do they represent? All of these brands carry a distinctive sound. Apple’s power up sound; it’s simple and elegant just like the brand. I can almost imagine Steve Jobs chanting this on one his meditative retreats. NBC’s three-note tag is a mnemonic. It helps you remember the brand […]
