Gotta love Chicago Sun-Times columnist Lewis Lazare's candor in today's column, regarding Sears recent shift of its entire account to Y&R/Chicago: "Y & R sources said there were plenty of heated debates about Sears advertising between Y & R creatives and Sears' recently departed marketing honcho Janine Bousquette. To many in the ad world, this columnist included, she seemed a shockingly ditzy executive who was in way …
No Cannes Do: An Ad Award Season Preview
Hello fellow ad creatives. It …
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“The New Phone Books Are Here! The New Phone Books Are Here!”
According to Lewis Lazare in today …
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There Oughta Be A Law
Fresh on the heels of the Ogilvy time sheet case, Adweek reports a new courtroom drama will soon be unfolding. The plaintiff this time is Saatchi & Saatchi. The defendant is a former employee. The reason for the suit? Leaving Saatchi for another agency and allegedly convincing 17 other Saatchi employees to join him a few days later. Maybe I …
Own Or Be Owned
I read an investment book once that contained the following advice: When it comes to money, be an owner, not a loaner. Being an owner in that case meant owning a home versus renting, or owning stocks versus loaning a bank money in the form of a Certificate of Deposit, etc. Good advice, I think. Especially when it comes to the ownership of creative content. Those who own what they create can live off the proceeds for …
Read All About It
Copywriters: You know that book about advertising you always wanted to write? The one that takes all the things you hate about the way most big ad agencies operate and exposes them for the waste of client money that they are, then offers up sound business solutions that would fix nearly all of it? Well, you're too late. Mark Silveira beat you to it. Read this excerpt, then buy a copy and send it to a Brand Manager …
