Behold the latest from Parry Gripp, close personal friend of mine (OK, professional acquaintance) and the musical genius behind YouTube sensations like Do You Like Waffles?, Hamster On A Piano and my personal favorite, Wiener Dog On A Minimoog. It’s a new iPhone app from Kihon inspired by one of his most popular songs, Baby Monkey (Going Backwards On a Pig). The original YouTube video is closing in on 9 million views …
EVE Is Real. With A Museum To Prove It.
In an effort to promote and celebrate EVE, one of the longest-running MMOs (Massively Multiplayer Online Games) out there, the folks at game developer CCP and their agency Ayzenberg Group have created an online museum of sorts to showcase user-generated content at www.eveisreal.net. According to the its creators, the site is a place where “players highlight their memorable in-game moments, and are encouraged …
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Your Brief Is Showing: World Gold Council
I found this print ad in The New York Times over the weekend. Sometimes we ad peeps and clients get so wrapped up in satisfying the brief that we forget who we’re really supposed to be satisfying: the customer. In this case, I’m going to go out on a limb and say that equating the wedding day with boorishness is probably not the way to a girl’s heart. Especially a bride-to-be. Even if this campaign is aimed at …
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Spiels On Wheels
Summer in the city means getting out, having fun, seeing and being seen. So what better time for style-conscious makers of liquid refreshment to do the same? That’s the thinking behind SoBe’s new Try Everything Fleet courtesy of hybrid marketing agency Motive: four retro rides repainted and reimagined to function as the ultimate streetside tasting stations. Chicago and Denver get El Lagato, a Chevy El …
For An Exercise In Futility, Press 1
Today’s Common Sense Response To Corporate Stupidity (which results in the unsatisfying acronym CSRTCS, but I digress) is brought to you by the people who created this. A comprehensive list of codes to get around the “customer service” phone trees that permeate the increasingly annoying consumer landscape we all find ourselves in. It’s also a perfect example of what every company should expect any time the gulf …
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So Much For Having A Nice, Lazy Summer
From The New York Times : In the last several days, accounts with spending estimated at more than $200 million have changed agencies, affecting brands in competitive categories like restaurants, automotive services and household products. And there will be more changes as reviews proceed for other accounts, with combined spending estimated at more than $1 billion. …
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